How to recognize fear in your life | Mindset tips for photographers & creative entrepreneurs

If there’s one thing that holds photographers and creative entrepreneurs back from stepping into the dream they have for their business, it’s fear. From worry all the way to anxiety, Fear has a pretty big spectrum…but a pretty similar end result-inaction. Safety. And dreams remaining dreams. Isn’t that kinda sad to think about?

So, dreamer. Are you reader to become a doer? The first step is to learn to spot fear in your life. Here are 6 of the most common manifestations of fear-do any stand out to you?

How to recognize fear in YOUR life and business

I’m listing the 6 most common forms of fear below. Oddly enough-they come in pairs-either because one escalates into another (i.e.-worry/anxiety; avoidance/self-sabotage) OR because they are complimentary fears (safety mechanisms/defense mechanisms)

Worry

Fear of the unknown takes a toll on your physical body. Letting your mind run wild in the realm of the unknown is not what your beautiful brain was meant for! And it’s gonna show in your physical body.

From tooth grinding and headaches, to ulcers and acid reflux, your body wasn’t meant to live in a chronic state of worry. While you can technically live with these symptoms IF they stay at this level…chances are they will progress into:

Anxiety

Worry manifesting itself in our physical bodies with symptoms that delve into panic reactions. When you struggle with anxiety, your body is literally pumping the breaks to keep you out of the situations that cause you this anxiety.

Our bodies move into the fight or flight stage in anxiety and amp up physical symptoms to breathing issues, muscle tightening, erratic behavior, and more. These are symptoms you can no longer live with. Something needs to change immediately when you’re experiencing anxiety symptoms.

Sound’s fun, right? Let’s talk about a different side of fear:


Avoidance

Quite simply, avoidance is that person who, when they hear anything that stresses them out, plugs their ears and sings “lalalalalalala!” until it stops. You know you’ve seen a grown adult do this! This is fear. Avoiding stressors comes from a belief that what you fear must be avoided. Bad things happen when you feel fear, so avoid it, sometimes at all costs.

This person is likely the one changing the subject abruptly at the dinner table, likes to please people and can’t afford to have someone upset with them.

Self-sabotage/self-destructive behaviors

Paired with avoidance is self-sabotage and self-destructive behaviors. It’s a “walk the plank” mentality when you realize you have to face something stressful or fearful. Since you believe you can’t handle the stress, when you realize you have no choice but to face it, you take the approach that you’re about to go down in flames. You often find yourself doing the very things you know you shouldn’t, wondering “whyyyyyyy am I doing/saying this??”

Have you seen a small child walk over to a hot stove, touch it and cry? My immediate thought is “oof, that’s a tough way to learn a lesson!” But how do you feel if the child, still crying, goes and touches the stove again? I’m thinking in my head “WHY WOULD YOU DO THAT, YOU KNOW IT’S GOING TO HURT YOU!” That’s how self-sabotage looks from the outside in.

From messing up a business deal, triggering an argument when you were happy with your spouse, coworker, or business partner, to forgetting equipment for a job, etc. the “I’ll probably just mess it up” mindset is basically predicting that you WILL.


Coping mechanisms

Just like a child sucking his thumb or reach for his favorite stuffed animal to help him fall asleep, we as adults can develop soothing behaviors to help us feel safe again when we’re scared. They’re not entirely bad-in fact, knowing how to take care of yourself when you are feeling scared is a key piece of self care.

Sometimes we get pushed headlong into the scary stuff before we’ve had space to see how we handle it and we grasp and something that soothes a base human need. The danger that often follows coping mechanisms is that when we learn to cope with something stressful or scary, we start to retreat. We lower our tolerance for stress or scary stuff and reach for a coping mechanism faster with each stress trigger.

It’s pretty common to find that coping leads to addictive or highly patterned behaviors. Some common ones include spending money, disordered eating (this is a big one for us women), and sexual issues, to addictive substances or workaholic tendencies.These behaviors make you feel safe when you otherwise felt vulnerable or scared.

Defense mechanisms

While coping mechanisms are the flight side of dealing with fear, defense mechanisms are the fight side. You know you’re can’t run from it. So you prepare for battle.

Defense mechanisms are ways in which you defend or protect yourself from difficult situations-these situations can be as simple as unwanted situations all the way to trauma triggers.

If you’re living in a place of defense mechanisms, you’re probably thinking through worst case scenarios, practicing responses, protecting your work, or even picking a fight so you can lay someone open with harsh words or criticism.

Of all the behaviors, defensive, protective behavior is by far the most painful to others. Like a wounded animal, a defensive person will snap and bite at you if you get too close to their pain. This person needs some pretty significant help and needs you to be extra careful around them lest you get hurt in the process.


*I want to be sensitive to the fact that fear often has a reason for living in you. And sometimes that reason is rooted in real, painful life circumstances. If that’s you, I just want to take a moment to honor you and let you know that you didn’t deserve the trauma you experienced. You are so worthy of healing and you are so worthy of having support. You are beautiful and brave.*

What does fear sound like?

Fear often starts with two little words- “what if?” Those words mean you’re living in a potential reality. And quite frankly, if you don’t learn to let go of these thoughts, it will become your actual reality. Why? Like attracts like. In this case? Worry attracts in more things to worry about.

“what if this fails?” (remember that fixed mindset stuff from some of my early blog posts?”

“what if I can’t?”

“I know what’s going to happen if…”

“I need to protect my self…”

“just in case (X) happens, I’m going to…”

“I’ll probably just mess it up.”

“What if they think…?”

“I’m not cut out for this”

“I can’t”

Conclusion

We all experience fear. And we all deal with it the best we know how-after all, we’re all just doing the best we can.

We may deal with fear in the form of worry or even anxiety, or we might avoid fear, trying to stay in our happy place until we’re forced to face our fears and then we self-sabotage, bringing our fears to life. Maybe you’re not in either of those categories, but instead, you deal with fear through coping mechanisms. You can’t avoid fear, but this helps you remove yourself from it.

Perhaps you’re one of the people who often feels defensive and a little compative when in a scary situation, leaning on defense mechanisms to get you through. If that’s you, you’re not alone. You’re not terrible. And you’re not stuck.

Coming soon, I’ll share some psychology and NLP based ways to deal with fear in a healthy way.

We’re all just doing the best we can!

What did you learn about fear? Did something specific resonate with you? Leave a comment and share. This small, brave move may help you let go of fears in your life!







It's Giveaway time! Enter to win a FREE Powersheets Planner!

At the time I’m writing this, it’s the holiday season and I couldn’t think of a more fun and more abundant way to embrace the season than a giveaway! As I begin setting my intentions for 2019, I snatched up some 2019 Powersheets Planners to share with YOU!

This week only, I’m giving away a 2019 Powersheets Planner to ONE lucky winner! (teal!)

Our winner will be selected on Friday, 12/7 at 5:00 pm

Here’s how to enter the 2019 Powersheets Planner Giveaway

Fill out this giveaway entry form

How to get BONUS Giveaway Entries

Yes, you can totally get bonus entries! There are a few ways to get bonus entries and strengthen your chances of winning.

Liking me on instagram, facebook, and pinterest

Get BONUS entries by referring your friends!

Get BONUS entries when you share this link with your friends! See that photo above where it says “Refer your friends?” here’s what happens when you click on it:

In the image above, you see a special link-when you click “refer a friend,” you get your own custom link to share. You can share this link directly with your friends via email or text, you can share it to your facebook profile or business page, on pinterest, as an instagram post, or in your stories. Your custom link will keep track of your bonus entries for us.

Why Powersheets?

I love goal setting-in fact, I have my own system that I love (more on that soon ;), but while I develop my system out, the Powersheets Planner has an incredible goal setting section that helps you dig deep into what you REALLY want from your sweet life.

It’s JUST the kind of resource I’d recommend to anyone I work with and I want one lucky lady to get her hands on one for FREEEEEE!

Did you enter? Comment below and let me know!!


planner images courtesy of Cultivate What Matters

The Successful Creative Giving Project | Down in the Southland

Hi friends!

Instead of a more formal blog post, I wanted to share something from my heart with you. As I’ve sought to build an abundant business this year, I had started seeing some amazing things happening in my life.

Building an abundant business in 2018

I was attracting clients, random checks, quarters in my cart, drinks at weddings, etc. I was ON the frequency of abundance.

But…something had been missing for a long time. Abundance isn’t just receiving. It isn’t just rolling in the money. It also chooses to proactively give. To share benevolently with others.

Ready To Create an abundant business of your own?

 

Finding a missing piece to creating an abundant business

Giving to charity has long been something on my heart, but every time I’d want to “figure out” the charity giving piece I felt led to, I'd get overwhelmed-there were so many options that I’d get analysis paralysis and do nothing.

Finally one day I decided to let it go. The right opportunity would present itself and I’d have no doubts about what I would be giving to. Not more than a few hours later, my mother-in-law mentioned the program that my sister-in-law is a part of and everything clicked!

Down in the Southland | a program for children with Down Syndrome

My sister-in-law is named Hadley. She’s a bright and beautiful 11 year old who was born with Down Syndrome. She has been a part of the program Down in the Southland for several years and has had the incredible chance to be a part of programs that specifically educate and integrate children with Down’s into activities that are often off-limits to them.

Because of this incredible program, Hadley has been able to be in plays, take gymnastics and dance, have dance recitals, be a part of sports teams specifically paced toward the learning needs of children who have downs.

This program is so life giving to so many families. Each family does need to raise money each year to help the program continue, but most families are stretched thin caring for a child with special needs, attending IEP’s, special meetings, and caring for their other children. Children with Downs often have significant health issues (Hadley alone has had open heart surgery and some extended hospital stays). This type of program is JUST the thing to cheer them up, but often parents are struggling to juggle all the needs their child has.

The Successful Creative 2019 Giving

in 2019, I’m thrilled to share that I’ll be donating a portion of every booking from my two signature programs to Down in the Southland.

Curious about my signature programs? Here are the two ways you’ll be able to work with me live on business mindset and strategy in 2019:

A unique hybrid mastermind specifically for early stage entrepreneurs

If you’re ready for one-to-one guidance as you create clarity and grow your business, increase your profits, and delight your customers, private coaching is the thing for you.

Want to hear what others are saying about working with me?
Successful Creative Alum Testimonials

Tell me in a comment below: do you give to a charity? What do you give to? Tell me all about it!

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How to grow your email list with FREE and paid tools

If you're in business, you need to own your audience somewhere. It's not on facebook or instagram. But you knew that, right? Sooooo, where can you own your audience?

You know it already, don't you? I know you-you're such an intuitive person. 

Yep, you were right-it's your email list! 

So, if you're working to grow your email list, one of the best tools to do that is by creating lead-generation pieces. 

What does "Lead Gen" mean?

Lead Gen (lead generation) is the idea of creating free content that you offer in exchange for someone's email address. You create something that generates new leads (potential clients) into your business.

When you implement a lead gen strategy, you're working to build your email list, fill your pipeline of interested people, and ultimately, have clients waiting to work with you. 

It sounds pretty good, right? 

What are lead gen pieces?

By now, you know that creating a strategy to generate leads on demand is alllllll kinds of ideal. So what can you create that people may want? here are a few ideas:

  • Cheat sheets

  • guides

  • e-books

  • checklists

  • video tutorials

Comment below-Which one will you make first??

My favorite FREE and paid tools to create lead gen pieces

Maybe you've got an idea in mind and...if you're like me, you might feel like you need to go on a frantic hunt for a graphic designer.

Nope ;) Don’t overthink it, friend!

If you're just starting your lead gen strategy, you don't need a graphic designer. Here are my favorite FREE tools to create lead-gen pieces on my own. (add in your designer when you're ready)

FREE leadgen tool #1: Google docs, sheets, and slides

Here’s the big thing I run into with clients allllll the time: We think we need perfection when what we really need is action. Sometimes just putting something out there in the easiest way possible helps you get into a great pattern of momentum in your business. If this sounds like you, this tool is for you-this one is like…stupid simple!

Write everything in Google docs, add some formatting and a bit of branding, export it as a pdf and boom. You're good to go! If simple is what you’re craving, this couldn’t get simpler! Hey, don’t overlook the obvious! You can always improve it later, but if the content is great, then

FREE leadgen tool #2: Canva

Canva is a GREAT tool to create your graphic elements. Whether it's a youtube thumbnail or you want to add some pretty design to your workbook, checklist, quote cards, and wayyyyyy more. Seriously, the options here are endless. I have used canva a ton and found that, especially for free content, it gets me across the finish line for free!

I may have a new addiction in Canva-they’ve recently added infographics and now I’m kinda obsessed with them!

Leadgen tool #3: Leadpages (this one’s not free, but boy will you get a fast return!)

Once you've created your piece to offer, you'll want to find a way to exchange your content for email addresses. I personally use and LAAAAHHHV lead pages. I've hosted webinars with it, created opt-in forms, created sales pages, and created branded video pages. It's seriously been such a fun way to create value in exchange for email addresses. 

Want to see leadpages in action?

If you don't want to go with lead pages, you can create something similar with your website, such as Squarespace, it will just be a manual build out whereas Lead pages has intuitive, tested templates that you can drag and drop your copy into. 

Are you convinced? Comment below: which of these tools do you already love? Want to try?

 

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6 beliefs of a scarcity based business | Madison, WI Business coach

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I used to believe some dumb stuff about entrepreneurship. Things that sounded a lot like this:

6 beliefs of a scarcity based business

”I can’t get the right kind of clients.”
”Nobody will pay me the prices I want to charge.”

“business is hard.”

“marketing feels sleezy”

“I don’t wanna sound “salesy” because people will never buy from me.”

“I need to just be SO GOOD that people fall at my feet throwing money at me in all my goddess glory.”

What. the. heck. That’s a crock of poo, to be honest. (although I def dig the visual of people throwing money at me in my goddess glory. I’ll still keep that part, tbh.) I’m sure you can guess how much money I was making when these beliefs dominated my business:

$40k Gross. whomp whomp. (that means I think I made a little under $20k that year. Oof.

But, I learned some awesome new thoughts that changed everything for me.

3 mindset shifts that launched me into abundant marketing

Instead of asking “where in the world is "$_________ coming from?”

I started asking myself:

“how can I have FUN making $_________?”

Instead of asking: “how come it’s so easy for everyone else to make money?”

I started saying:

“Money comes easily to me.”

And instead of wondering “where are all the GOOD clients? Why aren’t they finding me?” I learned an important lesson that year:

You don’t have to sit around waiting for clients to find you. You can go get them!

So I stepped back, created a marketing plan for Black Friday, and sailed past my big 6-figure goal with ease!

Soon, I realized that I could apply the same principles at ANY time of the year and booked my entire year’s calendar FULL in 4 months flat. The best part? I was having fun doing it! I was testing strategies, incentives, and marketing ideas and it felt like a big game to me.

Isn’t that the POINT of having this business of yours?

That you have FUN?

That you have a LIFE?

and that you have JOY while serving others with your products or services?

I mean…if I’m wrong, I don’t wanna be right.

Master YOUR marketing | an online workshop

Since I believe that your business should allow you the freedom to live your life and have fun doing it, I’m hosting a live online workshop to help YOU create that same reality!

Join my Master Your Marketing Workshop to learn:

  • My 3 bucket system for planning when, where, and HOW to bring new clients into my business.

  • My Sold Out Offer Formula

  • How to sell on Instagram stories (I marketed this program solely on instagram stories and brought in $6800!)

Join us now. It’s a recorded mastermind call. You get to wear your jammies and drink your coffee (or wine). You get to roll out an actual calendar and dry erase marker and plan. You get to redraft your offers so that they start selling, not sitting on your website gettin’ dusty. And you get to ask questions, and get new ideas just. for. your. business.

See you there!

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3 Ways to Prepare Your Business For the New Year Now! | Business coaching for creatives, Madison, WI

I know, I know. It’s November. Isn’t it kinda early to start planning for next year? I used to wait until January to have my annual business retreat and make all my big plans for the year.

But now I don’t do that anymore. Now I kick into gear in the fall and I’m so glad I do!

Why you should start your annual business plan now:

You get your brainstorming wheels turning

Once you begin brainstorming for next year, you’re bound to keep thinking of ideas to test out. It’s just how your mind is made to work. You’ll start noticing something a competitor is doing that you really like. You’ll see an ad on TV or hear somethign on the radio that inspires you.
If you’ve started the process in the fall, you’ll have plenty of time to sprinkle in your fun ideas in the coming months.

January is an ideal time to SELL not PLAN to sell

If you’re hoping to begin planning in January, you’re missing out on trying new ideas during one of the heaviest booking months of the year. Having a plan already in place for January means you’re building natural buzz and momentum around your business and your new offers.

So, how do I prep for my new year? Here are 3 simple ways to prepare your business for the new year NOW:

3 ways to prepare your business for the new year now

Grab yourself a dry-erase friendly 12-month wall calendar and a white board, and get creative! Here’s what goes on my calendar first:


Plan your booked work

The first…and most obvious thing I get on a calendar right away is any work I’ve already got booked. I want to see what I’ve already got going on for next year so I can plan around that and factor in any lead time for client work.

Plan your marketing

Next I plan my marketing. This has been a fun addition to my yearly planning and I can’t get over how much it has made me feel like the Wizard of Oz in my own business. I used to be scared of marketing. I used to think that selling was “sleezy.”

But making a yearly marketing plan has helped me let go of those MAJOR limiting beliefs and instead, have tons of fun trying new things in my business.

Why? Because I know I was put here for a reason. I know there are people I am here to help, love, and serve. So, learning how to get my business in front of those people is so so important. And it is for you too, beautiful friend.

I’m hosting a LIVE online workshop to help YOU master your marketing plan for next year. Reserve your seat for this live online workshop now and get direct time with me to brainstorm, map out your marketing plan, and learn how to create an offer that will sell.

Plan your goals

One of my FAVORITE things to do is to plan my goals for next year. This part is probably great for your whiteboard. For now, schedule time to make your goals-whatever you really want from next year, write that out. I’ll share more on my goal-setting approach in a future post, but here’s the big thing I want you to think through:


How do you want to feel a year from now? What does success really look like to you?

Get in touch with that and then make your goals that will get you from where you are now to that feeling a year from now. Think through what you’d like to accomplish in your business, your personal life, your health, and your spiritual life.

And ask yourself-do I want this or do I think I’m supposed to do this? Often we get a little tangled up thinking that there’s a formula we’re “supposed” to follow in life and business. This is the perfect time to do a check in and see if you’re doing what YOU want to do, or if you’re doing what SOMEONE ELSE does thinking you’ll get their results.

(OH, heads up, you won’t.)

So as you prepare for your coming year, let’s jumpstart your year together! Join my Master Your Marketing workshop today!


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Your past is a shadow, not your prison | intuitive life lessons

This morning, I sat in my living room, playing with my 7 month old son, and feeling so happy. The sun was streaming into our room, he was happy, I had gotten a full night of sleep, and nostalgia as I remembered that today was pregnancy and infant loss awareness day.

Memories of my past as shadows

Two years ago, I was between miscarriages. I was about to get pregnant for the second time this time two years ago. I remember how shattered my world felt for a season. And as I sat playing with my perfect baby in the most beautiful home, surrounded by sunlight, I was filled with gratitude. I felt a twinge of sadness, but it was different this time. I didn’t own my sadness. I felt it come into my heart, like a stranger, then leave, like a whisp of steam.

At first I felt concerned-does this mean I’m pushing away those feelings? Or, maybe, just maybe, this is a sign that I’m healing.

As I thought about the fleeting visit from grief, I saw a beautiful shadow on my wall. The beautiful sunlight streaming had hit a vase of branches in my living room, creating a beautiful play of shadows dancing on my wall. The shadows danced for such a quick minute-I ran to get my camera and they had already changed!

And then it hit me. The reason that I loved the sunlight streaming into my living room was because of the beautiful shadows it created. You see, there’s beauty in the shadows, the difficult times in our lives. They are gone so quickly, but while they’re there, they help us see the light so much more.

Your past as a prison

The shadows don’t actually exist. They’re just a mirage-when we treat them as our current reality, we are choosing to live as a shadow. And our shadows become our prisons. Trade in the prison of your past for light.

Dear one reading this today, step back from the shadows of your life and take a look at them. Why are they there? They’re there to remind you that you’re alive. That YOU are standing in the sunlight.

So, turn and face the light.

You’ve been staring at the shadows for so long that you have forgotten what the sun on your face feels like. Turn your back on the shadows, not the light. For the shadows will come and go. But the light stays.

It’s time to turn and face the sun and let the shadows fall behind you.

When the memories of past hurts or dark seasons of grief come back to your life, don’t shove them away or greet them with fear. Welcome the grief like a long lost friend coming for dinner. She’s not staying. But she’s there for a reason. Sit with her for a minute, understand her, and ask her what she wants you to know.

Could it simply be that your past wants you to remember that it’s a shadow, not a prison?

Thank you to Bekah of Sankalpa Life Yoga and Wellness for the life-giving conversation that inspired this post. (If you aren’t following Bekah on instagram, do it now. You’ll feel her beauty and strength in each post.)

3 business lessons I learned from making sandwiches | Madison, WI business coaching

It’s rainy and cold. What do you make for dinner?

Tomato soup and grilled cheese-it’s a classic! And that’s just what I did a few weeks ago. An easy meal, perfect for a chilly gray day. Until I burned the life out of the grilled cheese. facepalm. But, as soon as I flipped those charred sammies, I knew exactly what I was supposed learn-like a big thunk on my forehead from God.

I’m getting really stinkin’ good at learning lessons in my everyday activities-so good, in fact, that I will often call Stephen while drive just two miles away to the store to share something I learned! I’ve been keeping a little list of those lessons-here’s the first one:

3 business lessons I learned from making grilled cheese sandwiches

Don’t overthink things

A grilled cheese is one of the simplest food items you can make. Seriously, bread, cheese, butter. But the last time I made a grilled cheese, the outside was dark and the cheese wasn’t super melty, so I decided to look up a recipe.

(I doubted myself)

Then I decided to zhouzh up the sandwich with a yummy spread.

(I wanted to create the best possible product)

All I could think was “Oh, I hope Stephen’s super impressed with my gourmet grilled cheese!” I spent so much time concerned about his opinion of these dumb sandwiches that I overthought every step. How to butter the bread. How to get them that perfect golden-brown. How to get the cheese gooey.

(I was frantically attached to an outcome)

As I ooooooverthought each step, I got the opposite result from what I wanted. A charred sandwich that no one wanted.

Sometimes, the more we try to make something perfect for someone, the more prone we are to make mistakes. We overcomplicate things. We get stuck in a vortex of adding…and never actually finishing. And we overthink an otherwise simple job.

How to fix an overthinking problem

How can you take action on something you know you’ve been overthinking? What do you just need to put out into the world that you’re currently overthinking and you know it?

Hit publish.

Hit record.

Click send.

And stop overthinking it.

Make the best product you can without overthinking it.

Learn to focus

I was so busy stirring soup, refreshing my phone screen, reading the recipe, adding ingredients, and checking temps that, without thinking, I added olive oil to my pan (mistake #1). I then let the oil overheat (mistake #2). When I laid down the already buttered bread, the smoking oil burned the bread on contact.

You see, there’s a looooot of our brain that runs on auto pilot to conserve energy. I mean, our brains burn somewhere around 80% of our total daily calories, so that smart lil thing wants to put itself on cruise every chance it can.

In my case, I had wayyyy too many things happening at once. I maxed out my thinking capacity, and parts of my brain started conserving energy by running on autopilot. What do I normally do when I take out my skillet? I add oil. I didn’t even have to think-I just did it, even though it wasn’t what I needed for this job.

Here’s the thing-There are SO many times in our businesses that we’re trying to do WAY too many things at once and, in the process, we over complicate simple jobs. We overthink things that should be easy, and we don’t get things done because we keep thinking of something to fix or reword.

You’ll know when to flip-taking action intuitively

The last lesson came after I remade the dang sandwiches. I tuned out distractions, stopped caring about what Stephen thought about my sandwiches, and just started making them.

In fact, I stayed focused while they toasted in the pan. I didn’t scroll on my phone. I just stood there. I wanted to give my intuition the chance to nudge me and it did! All of a sudden, I had a feeling that it was time to flip the sandwiches. I lifted the corners and they were perfect!

And in that moment, I realized that a lot of business is like that. When you get quiet, focus, and listen to your intuition, you’ll know exactly when it’s time to take action, release a new product, launch a course, unroll a new service.

So, how can you find a way to get quiet in your life and business so you can listen to your intuition?




Overcoming client objections | How I overcame the "I can't afford you" objection and made an extra $15k

You get an inquiry in your inbox-YESSSSS, this is it! You hit it off big time in that first call or meeting and feel confident they will book with you.

Until…they don’t.

Of course it’s a jolting halt when you hear them say something like “Thanks for your time! We loved meeting you but have decided to go with someone else who’s a better fit for our budget.”

Wait...WHAT? Painful, right? But not permanent. Lemme show you some cool tools to help you overcome every price objection.


My Results

I’m going to share with you the very tips I’ve used to book clients, adding an extra $15k to my yearly income in 2017 that I would have otherwise walked away from. Income that other photographers DID walk away from. And income that got me major publicity and multiple referral bookings.

You see, I wasn’t afraid when a client had their Manhattan based attorney mark up my contract, hoping I’d agree to give away my copyright. I knew just what to do when a potential client told me their budget was $1,500 less than my starting rates…but they had my dream event. And I wasn’t afraid when a client told me they were deciding between me and one other photographer.

And that’s why I made an extra $15,000 last year. I mean...would you like an extra $15k this year? Read on:


What’s an objection?

Quite simply, an objection is something that prevents clients from booking with you. Sometimes they let you know…often times they don’t. That’s normal and shouldn’t feel frustrating. Today, we’re specifically talking about clients who might not book with you because you’re out of their budget. How do you turn them around into paying clients?

Uncover pricing objections early

This might seem kinda obvious, but, sometimes we forget that finding objections is on US not the client. So, asking the right questions is key to finding the objections you can then overcome.You can’t deal with an objection if you haven’t asked what they are. Don’t let fear hold you back-ask the questions!

Here are 3 valuable questions to ask to uncover your clients’ objections:

Are all the decision makers on this call right now? (if not...you’re not going to book them!)

Is there any reason you wouldn’t be able to book with me right now?

What would make this offer work for you?

Understand what “I can’t afford it really means

When a client says they can’t afford your offer, it’s pretty rare that that’s the real issue. That’s just what they think you might understand. Yeah, money may be at play, but underneath of that, clients often have 2 big needs you’d have to meet in order to book:

Budget = a fear of intimacy

in SO MANY cases, the excuse “i can’t afford it,” is covering up your clients fear of intimacy. Making a serious investment means they’re showing up for their biggest dreams. They’re allowing someone in, and they’re putting a stake in the ground and saying “hey, I am so worth it!”

If your client is struggling with a fear of intimacy, use the “ask why 5 times” method (don’t know what that is? Shoot me an email and I’ll break it down) and prepare to touch on something emotional. Give them permission to feel what they need to feel, affirm that you can give them the important thing they are looking for, and then move into the action step of booking.

Does your offer meet their basic needs?

A few years ago, I was shopping for a computer. I was seriously considering switching from apple to windows and had someone tell me about each system.

The person who told me about the Windows system overloaded me with features. Fancy things the computer could do, bells and whistles. I was impressed, for sure. But want to know why I didn’t buy a windows based system? Because they didn’t answer my one question:

How do I move between desktop screens? Suuuuuuuch a simple question, right? And it was the exact question that lost that person the sale. Why?

He didn’t take care of my actual needs AND he overcomplicated things.

Are you doing this with your clients?

The 6 core human needs and your offer

Creating an offer that actually meets your clients needs is the starting place for any offer. The shiny things come afterward.

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Tony Robbins talks about 6 core needs we all have. Understanding these needs will help you know how to tailor your offer to your clients.

Take time to listen to your clients, try to identify their biggest needs from the sliding scale below, and find ways to meet those needs.

Do they need certainty?

Show them a gallery from their venue, show them results you’ve gotten someone, show them an outline of how you’d work together, get that engagement session on the calendar.

Do they need love & connection?

Send them tips/tricks you saw on their favorite blog “just because you were thinking about them.” Send them a beautiful gift, a handwritten card, etc. Find a way to show them you care, you understand, and you are there for them.

Do they need Growth?

Share your process with them-invite them in and create a collaborative atmosphere that nurtures their growth. Instead of telling them your ideas, ask for theirs. And keep reminding them of the growth they’re experiencing because of your work together. Look for ways to track and measure that growth and find ways to celebrate it with that person.

Price objections are a mirror for your inner beliefs about money

Here’s one of the most powerful take aways of this whole article: your price objections could simply be a MIRROR for how much you’re saying “I can’t afford it.”

This feels kinda hard to admit, but when I’m hearing a lot of money objections in my business, chances are, it’s because I’m saying it a lot.

Wait...what??

Yeah! Your outer world simply mirrors your inner world! And until you take radical responsibility for your inner world, you’ll be a victim to your outer world.

Here’s the thing-Money is just energy. It goes where it’s wanted and welcomed. And it doesn’t go where it’s neglected and resented. Chances are, those bummer words from a potential client are the universe simply echoing your OWN words back at you!

Chances are, you’re in a place where you feel stuck in your business. You need help getting unstuck, getting inspired, getting unafraid. But you don’t know how you’d pay for it, so you say “I can’t afford it,” “it's out of my budget,” or “I can’t make the numbers work.”

It’s such a hard place to be in-to feel like you know what you need but can’t have it. You’re NOT alone if you feel that way. And there is a solution.

Are you ready for the solution?

You need to go spend money on something you’ve either told yourself or been told was too expensive. This is especially powerful if you can connect with something you were told you couldn’t have due to money when you were between the ages of 0-7 years old.

I’ll be sharing how I did this exact thing over on instagram stories and how it helped my business today on instagram stories.

Chances are, you’ll find that breaking that spending ceiling in a strategic, intentional, and mindful way will bring clients in faster afterward.




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The 4 most popular forms of business education | The Successful Creative, Madison, WI business coach

When you're ready to grow your business, it can be confusing to know how to pick the right resources for your growth. You take online courses, but were hoping for group coaching, you join masterminds, but really needed private coaching. When you're investing into your business education, choosing something that's not a great fit can feel like a big waste of time and money. But how do you pick the best thing?

If you're in business for yourself, you'll probably always be on the lookout for your next source of education. What's the next step? Here's a breakdown of the most popular self-education options right now and how to know what's for you.

DIY online courses: $

An online course targets a specific problem you’re experiencing: pinterest or instagram growth, how to book more clients, building your email list, etc. The course is usually completed in a limited amount of time and gets a specific type of result, like getting 100 new followers or subscribers in 6 weeks time.

So, if you want to learn how to monetize your blog, use facebook ads, or grow your instagram account, look to an online course.

Is an online course right for me?

If you're an independent learner, hoping to learn on your own time (hellooooooo naptime hustle!), you're fairly new in business, or you're brand new to a common marketing strategy, like growing your email list, an online course is great for you! There's usually no personal guidance from the course creator, so if you get stuck, you need to figure out how to make it work on your own. 

Group coaching: $$

A group course is the next step for someone looking to learn and uplevel their business. Like an online course, group coaching usually has a specific focus, but with group coaching, there’s live coaching calls with your group leader. Often a group coaching program has modules for you to work through and the added bonus of Q&A time with your coach. It's the solution to "what if I get stuck on my course?" It's like study buddies keeping you focused and growing while you take action on your business.

Is group coaching right for me?

This is a great option for someone who wants some support and guidance as they implement. After all, isn’t it kinda awesome to check in with someone and say “am I doing this right?” If you're in group coaching, you're okay with being able to ask one question during your Q&A time and then pay attention to all the other questions coming in.

Madison, WI business coaching

Private Coaching: $$$-$$$$

Private coaching is a completely custom approach to business growth. In this case, you’re paying a higher amount for your coach to work with you one to one to get YOUR business results. This includes a LOT of interaction between you and your coach-regular calls, support between calls, strategy, connections, and implementation. You determine together the areas you need growth in, create an action plan, and meet on a regular basis to create and implement your strategies. 

How do you choose your coach?

One of the easiest ways to find a coach is to ask your friends who they’ve worked with. Look for a person who gets her clients results and who you enjoy being around. Is the person you’re considering a good listener? Does she understand your vision and mission? Does she connect with how you feel when you hit a roadblock? Does she have experience growing businesses that are based on a big vision like yours? These are important indicators that the coach you’re considering can and will lead you to the results you want in your business.

Is private coaching right for me?

This is a great fit for you if you have a big goal, like replacing your full time job, breaking 6-figures, or launching another business. This means you're probably looking to implement a bunch of strategies at once. If you got an online course for everything you needed to do to hit your big goals, you'd probably spend loads on courses and still be stuck. 

See my private coaching results here

Masterminds: $$$$

You’re the average of the 5 people you spend the most time with. And a mastermind leverages that to get you big results in your business over a long period of time. While masterminds are known for their hefty price tag, when you find the right one, they're worth every penny and then some.

What makes a Mastermind so powerful?

When you join a mastermind, you’re harnessing the power of collective thinking for your life and business. This collective thinking unlocks new strategies, impact, and reach than you could have gotten by doing it all alone.

Not only do you have a group of entrepreneurs thinking with you for your big goals and problems, but you get to take note of solutions to other people's business problems. Often, these are problems you don't personally have, but you can take away the solutions and strategies for your business-solutions you would never have gotten if you'd just been focusing on your business. 

The Science behind a mastermind

Scientifically, our minds are made of energy. Remember learning about splitting atoms in science class? What was inside the atoms?? Nothing but energy, right?? That's us. We're made of energy. And our minds vibrate at certain frequencies, kinda like radio stations. Whatever station you tune into determines the kind of music you get back.

When your mind vibrates at a high frequency, you attract in things on that frequency, like love, abundance, creativity, money, results, confidence, etc, It's kinda like tuning into a radio station and finding that you get to listen to all the songs you really love. 

So how do you increase your mind's frequency?

How do you increase your mind's frequency? By surrounding yourself with creative, supportive people, of course! I often joke that my paid friends are my best friends. They're in the trenches with me, knowing my struggles, but supporting my vision, cheering me on, and helping me untangle problems and find amazing solutions.

Masterminds in the real world

President FDR created one of the first masterminds nearly a century ago. 

Maybe you've heard of it? It's a little thing called the Cabinet! He understood that he could be a better president when surrounded by people dedicated to helping him create solutions, and chose a specific group of people to meet regularly to help him tackle our country's biggest needs.

And what kind of solutions did he create with his mastermind?

Only this little thing called The New Deal to help eradicate nationwide poverty from the Great Depression. If FDR can solve world poverty through a mastermind, what can you do?

What’s in a mastermind?

Hallmarks of a good mastermind usually include

regular group calls

look for group calls with hotseat spots for you to have the group help you on your newest plans. That's where you're harnessing some major power.

In person retreats

There's nothing quite like the connection, support, and growth of an in-person retreat. Look for a retreat in an area that feels like an escape for you. An awesome retreat will include trainings, mastermind sessions, personal growth opportunities (cooking or yoga classes, anyone?), and some fun adventures in the area. 

Special add-ons

course content, private coaching sessions, and sometimes even live events are a part of masterminds. 

The Inspired Business Mastermind

While most masterminds are specifically geared toward high-performing or growing entrepreneurs, I’ve created a mastermind specifically for the early-stage entrepreneur!

This mastermind experience combines the masterminding calls with online course modules in mindset and business strategy to creating a growth experience that helps you build a strategic business WHILE letting go of fear, guilt, and limits to step into your confident, abundant business.

While Mastermind costs are usually pretty high, The Inspired Business mastermind is a bit more accessible for someone who isn’t making a steady income from their businesses yet.

I'm accepting enrollment for my mastermind, The Inspired Business Mastermind now. Are you interested in learning more?

Conclusion

If you're looking to grow your business, here are the most popular resource for you:

$-DIY Course

lowest cost, self-directed online course with no personal direction from a coach, usually targeting a specific skill and often a 1-2 month study commitment. great for beginner-level business owners. 

$$-Group Coaching

affordable, but more than an online course. Includes an online course, plus guidance from your course creator, 6-8 week commitment on average (though some are more!) medium touch point, great for beginner to intermediate entrepreneurs.

$$-The Inspired Business Mastermind

Perfect for someone who needs to build their support system, learn foundational business strategy while learning how to create a confident, abundant mindset. Hybrid program containing online course modules plus mastermind calls.

$$$-$$$$-Private Coaching

A more substantial investment. A custom plan for your business growth, with regular one-on-one calls with your coach, often 3-6 month commitment, but can be ongoing. Perfect for someone ready to take on more complex growth and implement a variety of strategies at once. Great for all levels who want to grow quickly and overcome roadblocks with direct guidance, best for intermediate to advanced entrepreneurs. 

$$$$-Masterminds

High ticket investment; perfect for someone planning big growth in their business (doubling revenue, increasing from your first into multiple 6-figures, hiring a team, creating passive income, etc.) and ready for a longer term support system, often a 6-12 month commitment; Perfect for intermediate to advanced entrepreneurs who can contribute strategies and ideas to other group members.

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