Our Business Grew in These 3 Big Ways After Our Worst Clients

Because I chose to learn three lessons from my most difficult clients, I was then able to make some massive shifts in our business. At the time, I didn't realize I was experiencing significant growth. But as I look back at my nerdy spreadsheets and charts, I see the changes that happened shortly after I learned these lessons. The facts are there! Changing my mindset created concrete, measurable changes in my business!

3 changes our business experienced after our most difficult clients

Change #1: Increase my sales average

In the past 5 years, we’ve planned our business growth strategically, with a goal of incremental, steady financial growth. We typically book to about 75% capacity, then increase our rates, creating an average growth of around $400-$500 increase/average sale each year. However, after implementing the changes above, We saw explosive growth, leading to an increase of $1600 PER SALE the following year. 

And, of course, even after raising those rates by such a drastic amount, you'd think that throttled demand, right? NO! We booked even faster, filling our remaining 25% in less than a month. We had to rearrange our schedule to allow for 4 client meetings a week to make room for everyone clamoring for our final booking dates. It was both amazing and a complete whirlwind!

Change #2: Attract my dream clients

After implementing these shifts, I noticed that our dream clients began finding us effortlessly. I started booking the venues, vendors, and pricing that made me love our work again. The best part was that we were working with deeply gracious clients. People who respected us, cared about us, and were deeply happy with the way we served them. I felt fulfilled, energized, and successful again!

Change #3: The right kind of publicity

I had always dreamed of landing publicity opportunities on some of the nations largest wedding publications. But it was the year I made these shifts that I began landing them far faster than I thought I could. What was a part of a 2-3 year plan was accomplished in 3 months. This year alone, I was able to secure one publicity feature a month from March through September, and land 2 magazine features, a dream that I thought would still take me another 2 years. This increased my SEO ranking and perceived value, and left me setting higher goals far sooner than I anticipated.

So, as I step back, I no longer wish I could have skipped working with those terrible clients. I no longer have regrets, I have lessons. And these very clients are the ones who taught me how to deal with opposition and led me to dream bigger. So, to those clients, thank you for the crucible experience you gave me. I'm stronger for it and so grateful. I wouldn't change a thing.

What have you learned from difficult clients or business experiences? Comment below-I'd love to cheer you on!

3 Lessons I Learned From My Most Difficult Clients

Every business owner has a nightmare client-the kind that makes you wonder why you left your stable job to work with these people.  I've had a handful in the past few years, but quitting was never a more serious consideration than in two particular cases. Both times left me with sleepless nights, a bitter taste in my mouth and a feeling of hopelessness. I felt like the only light at the end of the tunnel was closing the doors and going back to substitute teaching.

The two clients that made me want to quit

I attracted two clients into our business that made me want to quit. Both were ugly scenarios-low pay, high work, degrading treatment, and ultimately left me asking if owning a business was really worth it. Both clients left me asking “why did this happen? I genuinely cared for these people and wanted to serve them!” While I can’t change another person, the reality is, when I took a step back, I could see ways I could take responsibility even before they booked with us.

The one mistake I made to attract my worst clients

While I may have tweaked our sales call format, and finessed our client care process since then, the reality is that the single misstep I made was this:

I was desperate.

And because I was desperate, I wasn’t confident in my value. I wasn’t comfortable with each of these clients walking away from us and felt like my business depended on them booking us. We felt like we NEEDED them to hire us...even though it was a bad fit.

3 lessons I learned from my worst clients

Lesson #1: Trust your gut

I recently read about a study done on a group of women who were well versed in the luxury handbag market. They shopped for, owned, and resold luxury handbags regularly and, in this study, they were shown two identical looking bags-a designer and a knock off. They were divided into groups and given two chunks of time to identify the real designer bag. The first group was given 5 seconds to identify the designer handbag and the second group was given 30 seconds. The 5 second group identified the designer bag with startling accuracy while the 30 second group always struggled to choose the correct bag.

Moral of the story: when you’re well-versed in something, trusting your gut will prove more accurate than spending time contemplating all the options. When you're experienced, more time to choose a plan usually leads you to overthink things. If you have the experience to back you, trust your gut reaction.

Lesson #2: Be the expert guide

Because I was learning and growing, I didn’t know how to guide my clients. I went through adolescent phases of trying to do so-eagerly agreeing with them and letting them feel like I was their enthusiastic cheerleader, trying to be aloof toward clients until they worshipped me (isn’t that like, super luxury??), but ultimately, the best approach for me was to be an expert guide.

This means that I’m fully confident in my value and expertise, but I guide my clients with recommendations and experience. I use helpful words like “recommend” and “suggest” instead of “should” and “only.” This allows me to share my knowledge when it’s wanted, but still gives my clients full decision making liberty.

And ultimately, I’m not God-things could go far differently than I thought-there are always precedent-setting circumstances in my line of work. I don’t want to have pressured my clients into something and then have it come back on me afterward if something goes poorly. I want my clients to have the best information to make the decisions that make them happiest.

And when I started applying this approach, my clients trusted me even more as a vast wealth of knowledge and a trusted resource they could rely on.

Lesson #3: Believe in your value

Believing in my value ultimately came down to needing to change my mindset. Instead of a scarcity-driven belief that the client in front of me was my golden ticket to my next paycheck, I began adopting the belief that the clients I wanted were already out there for me and they’d find me in the right time. There was plenty for everyone and I’d have enough (clients, pay, work, publicity, etc). Just this shift in my thinking created a much more relaxed, positive, and confident approach.

Now our meetings have become much more like a great date. By the end, I’m willing to leave without a kiss goodnight and they are only leaving if we have a second date scheduled. Ideal, right?

You'd better believe that these lessons created massive shifts in our business! Drop a comment below-have you been burned by a client before? What have you learned from it?

3 steps you can take now to adopt a growth mindset | Madison, WI Business coach for photographers

If you’ve followed and/or identified with my story about recognizing my fixed mindset, (my childhood story and my business story, 6 signs you have a fixed mindset) you’re likely wondering “what can I do about it?” Thankfully, with dedication, these 3 simple tools will help you start catching your fixed mindset and choosing a growth mindset! Do you already do any of these? Which has been most helpful? Comment below and share!

3 simple steps you can take to adopt a growth mindset

1. Journal toward a growth mindset

Journaling itself can be deeply therapeutic, but specific techniques in journaling can help reveal and release long held blocks and old mindset patterns. Here are a few techniques that helped me:

Morning pages

I would get up in the morning and journal freestyle for 10 minutes. For me, this looked like a lot of prayers. It allowed me to unload the negative thoughts I woke up with, worries, fears, and general overwhelm off my brain and give it someplace else to live. You can get Morning Pages journals like this one, but I personally just got up and wrote in my "ugly purple notebook." That notebook is filled with heartbreak, hope, prayers, ideas, growth, and change. It's ugly, but I love it to death!

Story Brand Productivity sheets

I’d follow up my morning pages time with a productivity sheet, helping me assess procrastination, and separate the important tasks (things that moved my bottom line forward) from the frenetic pace of the everyday to-do list. For those feeling like they're constantly spinning wheels and not actually moving their business forward, try this tool-it's amazing!

Cognitive behavioral therapy

Cognitive behavioral therapy is a deeply powerful (and simple!) way to begin retraining your brain on how to think surrounding problems themselves. People with fixed mindsets often view problems as insurmountable. Any form of a next step is unlikely because just the fact that they faced opposition was a sign of failure, so the only response to a problem is to freeze. CBT suggests that you should record the problem, along with 3 truths surrounding the problem to reframe how you think about it.

Brainstorming

 I never knew how to brainstorm. This reinforced the idea that I could think of solutions to my problems and I could solve them for myself. Since problems or opposition was a sign that I was a failure, I would meet a problem and just freeze. Learning to brainstorm was the most powerful tool I developed! All of a sudden, I was making progress and these massive mountains became small mounds to simply step over.

2. Speak out loud to shift how you think

There’s a profound connection between what you talk about and what your brain subconsciously wants. The more you talk about something out loud, the more likely it is to happen.

I found that, once I listened to myself, I was extremely harsh on myself. I’d regularly walk around my home saying things like “Stephanie, you stupid idiot. Who does that?” It’s so sad to think that those are actual words that I regularly spoke to myself-things that are too unkind to even say to others. But I believed it.

I began catching myself saying those harsh things and correcting myself out loud, like this: “No, I’m an intelligent woman, created lovingly by God. I am doing too many things at once and lost focus, because I’m human. It’s okay.” It was like giving myself a little side hug and giving myself permission to be imperfect and regroup. I had no clue I was so hard on myself until I listened to myself and began changing that.

If you're not someone who talks out loud to yourself like me (haha!), it's still deeply powerful to speak truth about yourself, God, your goals, and your abilities. 

3. Seek professional help

I saved the scariest for last. Asking for help is so tough-it feels like a failure or defeat! I felt like if I told people I was seeing a counselor or working with a business coach, they'd judge me as crazy or incapable, like I was admitting to everyone I was a mess. Aren't we all? Why did I think admitting that should be a problem? But, when I swallowed my pride and reached out to people, asking for help, I found that my biggest growth happened during that season. I needed that extra support and felt proud that I asked for it! (as should you, if you do!)

 Please know that if you are working to change your mindset, it’s okay to ask for help. It’s okay to ask someone to walk that journey with you and it’s okay to be vulnerable with someone you trust. You don't need to share that with anyone-just take the next right step.  

I sought help after my last miscarriage and after realizing that my business was in an 8 month lull of no bookings. I was broken hearted and burned out. So I sought help. For me, that looked like seeing a counselor in my church to help me mend my heart along with working with a business coach who specialized in mindset and removing blocks. I worked on my heart, my mind, and my business and it moved me forward with support, and love. I couldn’t have made such massive shifts in my life without these two precious women. 

Want to learn more about fixed and growth mindsets?
my fixed mindset story

6 characteristics of a fixed mindset

Should we work together on your mindset?

If you’d like support as you work to shift your mindset, let’s talk! I’m a business coach who’s been there and I have resources and support ready for you.

Here’s how you can work with me on releasing your fixed mindset and embracing a growth mindset as you build your business:

Join the Breakthrough Mastermind

Stephanie’s Private Coaching

The 6 Characteristics of a Fixed Mindset

I got called a perfectionist every so often while growing up. I thought it was a badge of honor, to own, but inside I knew it didn't truly describe me.

Perfectionists have an internal drive to be great at everything. They put pressure on themselves even if no one saw their work and they made sure their work was it’s best from start to finish.

I on the other hand only cared about what people saw. I hid an impressive stack of incompletes, rarely got a “clean desk award,” and often got in trouble for my messy bedroom.

I only did my best work at the beginning and then, when it felt like no one would see it, I’d stop trying. While I was called a perfectionist, I was more frequently called “lazy.” I felt like I was both a perfectionist AND lazy, but couldn’t figure out why.  

Now I know that I was neither lazy nor a perfectionist. What I actually had was a fixed mindset.

I’ve already received an influx of messages and comments from people identifying with my story and wondering what to do about their fixed mindset, so let’s break down the pieces: how do you actually spot a fixed mindset?  Here are some of the key traits-all of which describe who I was perfectly. Is this you?

Are you a perfectionist? Or just struggle with a fixed mindset like me? Comment below if this resonates with you—I’d love to hear your experience!

1. A fixed mindset believes their talent and traits are fixed assets

The real rub comes when these fixed assets are challenged. When you believe you’re permanently “good” at something and then you experience failure, it’s personally devastating. For instance, that time I sang in public and my voice cracked? I had a personal meltdown. I had a crisis because if I thought I was good at music and still failed, was I really just a self-deluded washup? Often people with fixed mindsets experience mid-life crises and other feelings of worthlessness and self doubt after failure.

2. A fixed mindset is risk averse

This person avoids challenges, especially if there’s no guarantee they’ll be successful. My literal worst nightmare was team sports. How could anyone want to play team sports? Even if you’re “good at sports,” you may still lose. Losing is failure. Failure only happens when you’re bad at something.

3. A fixed mindset believes effort is for those not smart enough

You'll likely never catch someone with a fixed mindset studying for tests, prepping for lessons, presentations, or other public performances. Though they appear careless as they brush off studying, etc. the fixed mindset person carries around continual anxiety and inadequacy. Going into a test, knowing you didn’t study is your ultimate personal challenge. But the stakes are high and you can’t be sure you won’t fail. And failure can look like anything less than an A, perfect review, or glowing feedback from your new idea.

4. A fixed mindset covers their flaws and is defensive if they’re pointed out

Flaws may be human, but to the person with a fixed mindset, they are fatal and must be hidden at all times. Often, pointing out flaws in any way to a person with a fixed mindset will result in a diversionary tactic, an over reaction, or even a vicious response, depending on the threat level.

5. A fixed mindset views feedback as a personal attack

This person will sweat more over their reviews than the actual reason they’re being reviewed. In my case, I would be sick to my stomach knowing I had a teacher review of my teaching demonstration, even though I hadn’t been terribly nervous to teach.

I also held a job requiring that I garner feedback every other year from the people I managed. Each year, I  would start knowing “this is review year.” It would loom over my entire year, causing me anxiety, and shading everything I did. I would have been scheduled to administer and review these 100 feedback forms twice while in this position and my superiors forgot each time. Each time it was forgotten, I’d be so relieved that I’d celebrate. For a while afterward, I counted it one of my biggest accomplishments in that job that I got through 3 years without the bi-annual feedback forms.

6. A fixed mindset is threatened by the success of others

Since your traits and talents are fixed, you tend to believe that your success is also fixed. If someone else finds themselves experiencing exponential growth, success of any kind, or just happiness apart from their success, you feel both threatened and completely confused. What is their magic sauce and why don't YOU have it?? 

Isn't this a tiring way to live? If this is you, you feel like your life is a constant game of showcasing strengths and desperately covering weaknesses. You may not have all of these traits, but the ones you do seem debilitating, manifesting themselves in the form of anxiety, headaches, stomach issues, jaw problems, social issues, etc. 

It’s hard to be a business owner with a shoulder full of constant doubt and anxiety. In fact, it’s common for people with a fixed mindset to burn out in business ownership after they experience their first difficult form of opposition. So, if you’re a small business owner and need help shifting your mindset, know this: it’s possible! As Marie Forleo often says “everything is figure-outable.”

If you’d like personal help shifting your mindset, I'll be sharing some of my favorite tools for change next. But one of the single most powerful agents of change is having someone walk that journey with you. If you'd like help breaking your fixed mindset, let’s chat! I’d love to walk with you on a journey diving into your mindset, finding and shifting core beliefs about yourself and your business. It has been life changing for me and I know it will be for you too.

Want to learn more about a fixed mindset? Read my story here

Do you need support letting go of your fixed mindset so your business can grow? Here are the most popular ways you can work with me:

Magnetic Minds

Blindspot Breakthrough

The Ripple Effect Mastermind

How to Spot a Fixed Mindset | My Story (Pt 2)

Growing up with a fixed mindset meant that, unless I lived a very specific set of circumstances, my life was going to unravel. And, little did I know it, but the unraveling was coming.

Pushing others, but backing myself into a corner

Shortly after Stephen and I got married, Stephen share more of his heart with his business. I grew excited to support his vision, and even pushed him wayyyyy outside of his comfort zone. Shortly after Stephen started feeling a bit more confident in his business, he bought me a camera and booked his first wedding with me as his second shooter.

All of a sudden all that encouragement and pushing I did was back on me and I was backed into a corner! I swallowed my pride and took on this ONE WEDDING, telling him that I felt better behind the scenes. I could answer his emails and keep track of his numbers. I set up a few spreadsheets, and kept up with his inbox pretty well, until he saw my emails and began weighing in on how they were worded. I immediately told him I couldn't keep up with his emails and sent them back to him.

This kept happening. I’d try something, it wouldn’t go as planned, and I’d write it off as a “never again” task. If Stephen brought up trying a new marketing idea, or testing out a new client response, I would get so defensive that I’d start crying within a minute of the conversation, leaving him completely bewildered.

Despite this difficulty, we began booking at a fast pace, raising our prices aggressively, and still finding ourselves at max capacity. I figured I didn't need to work on these glaring personal issues because I had bigger things to do. 

How my fixed mindset met its limits

A few years into this venture, I lost my main job, which became the first part of my unraveling. My education job had been safe, easy, and what everyone else thought I was “meant to do.” Losing that job as I sat with a friend in the Target Starbucks made my head spin. I was terrified to tell anyone I was no longer a teacher. It’s what I was “supposed” to do-I had a degree in it!

Due to the high number of bookings we already had for the following year, I decided to test out the concept of working for the business full time. I quickly realized that I’d have to do the tasks I feared most and assumed that I’d figure it out or make Stephen keep doing them. But figuring it out turned into procrastination, anxiety, sleeplessness, chronic headaches, jaw clenching and teeth grinding, and a constant stream of emotional highs and lows.

I was resting on the laurels of my husband’s hard work, marketing for us and planning our strategies, things which he passed off to me, not knowing that I was avoiding them out of intense fear. I didn’t realize it, but my fixed mindset was running on borrowed time and about a year into my full time business ownership, the debtors came calling.

The year that my mindset met it's limits, I had big plans. We had 20 beautiful weddings on the books, and I was going to land a ton of blog features to gain publicity as my main marketing plan. As we photographed beautiful weddings and neared 6 figures, the numbers looked good, but my one trick marketing pony wasn't working. 

It was our biggest year yet and I was positive I’d have a lot of press surrounding our work. As that year came to a close, I began to panic. My one-trick marketing plan hadn’t worked and we had zero weddings booked for the following year after our largest fiscal year ever. HOW HAD THIS HAPPENED???

I’d wake up daily feeling this deep sense of inadequacy, spend my days spinning in circles, and wake up in the middle of the night panicked about the year to come. I started looking up grocery store jobs and substitute teaching again.

What caused my fixed mindset to unravel

Here’s what happened: Stephen’s hard work had an expiration date. It wasn’t going to last forever, but I was coasting on his marketing groundwork, trying to ignore the fact that I needed to learn some important skills before time would run out. But I didn't. And time did indeed run out.  

I was ignoring marketing because I didn't understand it. If I didn't immediately understand it, it meant I was "bad at it" and would need to put forth effort. I was too scared to learn and try strategies in marketing and as I approached this expiration time frame, I grew paralyzed at the idea of failure. So I made it my practice to “sit really still and breathe.” No, it wasn’t a meditation practice, it was all I felt I could do without taking risks. With the pressures weighing down from all sides, I felt so trapped that the most I could do was just breathe and not move. If I so much as twitched, everything would come crashing down on me.

I finally confessed my panic to Stephen and told him about our booking issues and how they related to my avoidance of the things I couldn't understand. Now he knew what I had done and we were on the same page. As we were beginning to brainstorm solutions, my life turned upside down and that conversation had to wait. And here’s where the rest of the unravelling happened.

A season of loss and rebuilding

As we began the new year, I was ready to toast to the baby we expected to bring into the world in August. But instead, I was met with a miscarriage. During the process, my doctor and I found that I had likely had previous miscarriages and just didn’t know what they were. I was shocked and devastated. Shocked that this had actually happened, and devastated that my body had failed me.

Shortly thereafter, I lost a business deal and friendship that left me heartbroken. The business deal promised to provide a year’s worth of income and the friendship had been a deep and sweet one. My life had again unraveled and I was in the midst of a depression. Again, I felt like everything I touched was falling apart and, if I just sat still, nothing bad would happen anymore.

It was at this time that I was at my lowest. I was a failure in business, my body had failed me, and I couldn’t identify who I was and what my purpose was. I ate for comfort and gained 30 pounds during my season of heartbreak. I felt like I had nothing else. It’s honestly still so raw to talk about this dark time in my life. I feel so sad for that girl and still carry her pain.

But it was during this quiet season that God picked up the pieces and began rebuilding. I hired a business coach and began seeing a counselor. During the dark, quiet times, I began reading, journaling, listening to podcasts, and learning. And I began feeling sparks of interest again. I have what I call my “ugly purple notebook” that I have lugged all over my house for the better part of  a year, filled with prayers, anguish, heartbreak, to-do lists, panic, more to-do lists, but slowly, it started filling with hope, interest, excitement, ideas, and plans. As I learned and grew, I started seeing my depressive fog lift. I began learning how to identify and shift my mindset from a fixed mindset to a growth mindset.

Now, for the first time in my life, I’m bringing in money all by myself! I’m marketing not one, but two businesses on my own! I’m coaching other creatives, feel completely alive in what I do, and have something to say. I’ve learned to grow, assess old habits creeping in, and feel confident stating my value to potential clients. I am so deeply proud of myself and thankful for the journey God has given me. That I can say that I’m proud of myself is a sign of growth in and of itself! Now, I’m the one bringing up marketing strategy conversations with Stephen and, if he points out a weak area, I’m not dissolving into tears, I’m instead strategizing a plan to grow and learn from it.

My story is one many people share. In upcoming blog posts, I'm going to lay out the key identifiers of a fixed mindset and a growth mindset, my favorite resources for change, and steps you can take to shift your mindset. If you identify with anything I’ve shared so far, please shoot me an email-I’d love to hear your story. 

How to Spot a Fixed Mindset | My Story (pt 1)

Growing up, I was naturally successful. I always got 100% on my spelling tests, I never had to study, and, if I did, I’d never admit it to anyone. You see, I believed my intelligence was a fixed trait and needing to study was only for the kids who weren’t smart enough. (Before I get too far, Mom and Dad, if you're reading this, know that I have NO regrets about my childhood-it was pretty amazing and I grew up feeling very loved :) God knew I'd process failure in the unique way that I do and He used it to draw me to himself in a beautiful way.)

a fifth grader with a fixed mindset

Let's travel back in time and survey a fifth grade classroom in the 90's to see if you can spot me. You don't need to know what I look like. It's time to pass back the graded spelling tests and you'll see me soon. This happens to be the first and ONLY spelling test in all my formal education where I misspelled a word. Did you catch that? I got a word wrong on a spelling test once in all my education. It was a bad day. (an actual photo of a photo of me around 5th grade. That 90's hair ;)

I spelled Cinnamon as Cinammon. As soon as I saw the -1 on my test, I frantically scoured the paper for my mistake, devastated that my deskmates could see that I didn’t have that 100% at the top of the paper (the one where the teacher made a smiley face using the 0’s as googly eyes.) I remember thinking “wait, this isn’t me! I ALWAYS get 100’s! I’m the 100’s girl! Take this back, it can’t be mine!” My whole identity was shaken because of one misspelled word!

You can see me now, I'm the girl frantically air-clawing at the teacher, begging her to wait, explain how this happened, and asking her to prove that I'd actually misspelled the word. You see me now, don't you? I look frantic and desperate and I resolved to never let this happen again-my identity depended on it! Maybe you're like me-you probably feel kind of sad for that little girl that she's taking this so hard. It's just a word! I feel like giving her a little hug.

I started hearing words like “perfectionist,” and, though I didn’t understand what it meant, I was often classed as a perfectionist for acts like this. However, I was far from a perfectionist. I’ll get into that more later, but at this point, knowing my classification in a neat little compartment meant a lot to me, so, even though it secretly annoyed the heck out of me, I’d make sure my pencil was perfectly lined up on my desk, fix my stack of papers, and try to make my little fifth grade friends say “she’s such a perfectionist!” Because inside, I didn’t understand why I would care that much about a spelling test but have a messy desk and a stack of incompletes. Things about who I was were already not making sense to me, but I wouldn’t put all the pieces together for a few more years.

An eight grader with a fixed mindset tackles algebra 1

After a cross country move from the east coast to a remote portion of northern Minnesota, I jumped into all the advanced placement high school courses because I’m smart, joined volleyball, and made new friends.

I felt successful at all new things until I started that blasted math course. I struggled all year through algebra 1, staying afterward every day for extra help and running home to get more help from my patient mother. I was devastated that all my studying and hours of hard work only produced C+/B- grades. I was shaken and at that point, classified myself as permanently “bad at math.” (photo of me celebrating graduating from Calculus. I did it! But in Algebra 1 it seemed impossible!)

A fixed mindset and an epic voice crack

I developed a beautiful singing voice early in life and immediately found a reputation for being a natural talent. I began singing in public and always got perfect scores or left people with an emotional impact. Of course I did! It was who I was, right? I was a natural talent who just blew people away without even trying. And then there was the year my vocal coach forced me to sing the song “I wonder as I wander” for the holidays. I already loathed the song, but it was such a tough song to perform. On top of just adding it to my weekly repertoire, she required me to perform it in public.

So, I scheduled myself to sing it at my church. As a kind of awkward 11th grader, I got all dressed up, practiced secretly (no one could know that I needed to practice!!), and then got up in church to sing it. My crush was there-I HAD to nail it! But alas, on the final phrase of the song, as I belted “I wonder as I Waaaaaaahn-DERRRRRR…” my voice cracked approximately 3 octaves. In front of my crush.

My identity as a musical savant was crushed and that guy was probably laughing at me, right? Oh girl, I wish I could have given myself another little side hug and said “loosen up and laugh! That was legit funny!” But I wasn’t laughing because everything I believed about myself was again shaken. Isn’t that sad?

From that point on, I didn't understand how to view my musical skill and felt deeply conflicted about spending any more time on it because this one incident publicly betrayed who I thought I was.

Are you starting to sense a theme here? I'd glide on my natural skills until I reached their limits and needed effort. But effort was an admission of failure, so it was off limits. So I'd fail at something and be shaken, scrambling to re-identify myself. 

Little did I know that I’d already boxed myself into a mindset so riddled with limits that years later I’d wake up each day with anxiety, devastated yet again with the feeling that I was deeply unsuccessful and letting down everyone I loved most. It wasn't until I experienced a series of devastating personal losses that I recognized this mindset and began seeking change. And though it's going to be raw, I cannot wait to share that part of my story. Because now, I see beauty in it!

Tell me below-what does "mindset" mean to you? I'd love to hear your thoughts!

Welcome to the Successful Creative!

Welcome to The Successful Creative, a place where we can walk the journey together of monetizing your creative passion, learning to strengthen our mindsets, and think and dream bigger.

My story learning to be a successful creative

Hi! My name is Stephanie and I'm so glad you're here! I am launching this blog as a result of five years of hard work, learning curves, and growth as a wedding photographer. I'm at a point in my journey where I recognize that my love of teaching coupled with my experience running a business could encourage and serve others on their journeys. Here's a bit about my story:

Matching my natural skills with a job description

I grew up with a penchant for teaching. I would collect all the kids in my neighborhood and lead them on wild expeditions, I would “play teacher” and I would “teach gymnastics classes.” (I can't even do a cartwheel...I don't know how I got my friends to attend gymnastics classes!!) Whatever I learned, I wanted to share with the kids in the neighborhood...even if I wasn't an expert. Becoming an elementary teacher seemed like a natural progression of my life’s narrative, right?

After college, I had two interesting jobs: I was a crisis and trauma counselor for college aged girls for several years and then I taught elementary school. Each job ignited my desire to connect with others, encourage them, and teach them.

Pretty soon, however my natural intuition for connecting with people, drawing out their best assets, and then teaching them, was crowded out by paperwork, school politics, test results, and scripted, unimaginative plans (hey, my ideal reading lessons involved building trees in my classroom. Worksheets? notsomuch) I felt suffocated and wondered if I’d ever actually do the thing I loved: teaching.

Jumping into small business ownership

During this time, I met my now husband, Stephen. By the time we got married, he had trained me well and added me to his photography business. So as a newlywed, I jumped headfirst into helping someone with their business. I was thrilled to encourage him, believe in him and troubleshoot HIS business for a few months until I realized he viewed it as OUR business. As soon as I had skin in the game, I began backpedaling REAL quick. I was filled with intense fear, self-doubt, hurts, and a scarcity driven mindset leaving me feeling desperate with each new business hurdle.

Over the next few years, I had to work through some major mindset issues, anxieties, and recalibrate my view of myself, my purpose, and my life’s calling. Along the way, I found that there were elements to running a business that I was naturally adept at. There were elements that tapped into my desire to connect with others as well as my penchant for being a bit of a pipe dreamer. But no matter how big I dreamed, my fears and mindset issues were like concrete blocks around my feet. I couldn't actually go anywhere!

But, God knew where I was and as I prayed for change, He sent me on a journey of change that I look forward to sharing with you soon.

Running a business through roadblocks

One of my first roadblocks was a really simple one-dealing with opposition. I think the first thing that appealed to me about wedding photography was the affirmation! I mean, I picked up a camera and people were praising me and throwing money at me. Wow, it felt kind of addicting! I think I may not be the only one who began her journey with the addiction to affirmation!

But reality quickly set in when we experienced our first bit of opposition-someone questioning our value instead of throwing money at us, someone stating that they weren’t happy with the experience we provided instead of just gleefully praising my skills. All of a sudden, things got really real and I had to determine if I was going to continue to live for affirmation or if I was going to build a business that rose above opposition to achieve greatness. 

What is a successful creative?

Chances are that you’re here because you like the idea of being a successful creative. You want to be successful and you yearn to create new things. But you may feel like you have one or the other right now. You may even be in the place of experiencing your first bit of opposition in a journey that’s been filled with affirmation. If that’s you, I want you to know that you’re not alone. What you’re going through is one of your biggest tests to determine how serious you are about being a successful creative. I believe you have what it takes. And where you feel weak, I have you covered. 

With each growing pain I experienced, I wrote about it, asked myself “what tools do I wish I had while going through this?” and then I created them for you! So you can expect this to be a place where you can find resources to help you on your journey to building a profitable business.

I plan to serve you really great, honest content on this blog and via email because I believe that the journey I’ve been on has taught me deep and powerful lessons about how to run a profitable creative business and I want to share that with you.

Over the next few weeks, I’ll be sharing more of my story and I’d love to know about yours. Comment below and let us know what do you do and what are you proud of in your business? Brag on yourself and let us cheer you on!