Business planning

Algorithm got you down? Here's what to do to fix it | Top business complaints series

Algorithm got you down? Here's what to do to fix it | Top business complaints series

“The algorithm changed and my engagement is way down”

I hear this one the most-both on calls with people and circulating in facebook groups nonstop. I was even in a instagram pod (remember those?) of some of the most successful photographers in the industry. Even though they had such obvious success, they were still freaked about algorithms, shadow bans, and engagement. Does this one strike fear in your heart too?

These 3 limiting beliefs are holding up your organic business growth.

These words are hurting you: “take off,” “explode” “grow fast.” They’re putting pressure on you to do, be, or have something that you don’t. I have realized that there are some common misconceptions about this idea of “organic” growth that I’d love to put to rest. Because honestly, these beliefs will prevent you from growing your business.

How to keep track of your best ideas

Have you ever felt scared to step away from your laptop or phone because you’ll miss something? I used to feel that way about new ideas, until I learned how to take care of new ideas while I was away from my work. These life hacks gave me freedom and power to think even MORE creatively. Read on for my 3 life hacks to capturing your best ideas AND taking breaks from your work and phone.

What you resist persists

A few months ago I was getting into a really great diet routine, I was working out regularly and just feeling really good. This change and effort was coming from a place aligned with my identity, (where we always create lasting change).

I was so excited, and then I got sick, and not just me, our whole family. My 12 month old son was up in the middle of the night throwing up and it was just terrible. We were all really weak, sick, and tired. The sad thing is that we didn’t only get sick the one time. We got sick the first time, got a little break just in time to have my son’s birthday party. We made the mistake of having 18 people stay with us and then we were sick all over again.

While I was in the process of getting over my stomach bug the second time, I found myself getting discouraged. I was discouraged because I was thinking about all of the things that I was excited for in my health, and my business. As I was laying in bed recovering, trying so hard not to throw up the cracker that I just ate, I thought of something interesting. What you resist persists.

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How do we resist?

What I mean by that is the more we hold things at arm’s length and try to hold things off, the more those things persist in our lives. Now what we may not be thinking of is the fact that when we resist things we’re avoiding them. We are doing our best to keep them away from us. There are things in our lives that we hold at bay, whether it is some kind of outcome, social situation, money situation, or really anything.

What we do not realize is that we are using a whole lot of effort to hold that thing off. So, for example let's say that we want to hold off debt in our lives. What are we actually focusing on? We are focused on the debt itself. We do not focus on the abundance in our life right now. Right?

What I found in my season of illness and our household getting sick over and over again is that the more I thought about how sick I was and that I didn’t have time for this, the longer that sickness persisted. I kept thinking to myself how awful this season of life was that we were going through, I became frustrated because I wasn’t feeling better as quickly as I thought I should. The more I focused on that, the longer the sickness went on. I am not saying that it went on only because I was focused on that, but just keep in mind the reality that what we resist persists.

What resisting looks like

These are a few examples of things that I used to do in regards to resisting. In another business of mine I spent a year where I was focused on getting reviews for that business. I saw another business owner doing it and I felt like I needed to get really good reviews also. But I also thought I can’t get any bad reviews and I inwardly begged that nobody would leave me a bad review. I kept focusing on creating this resistance, like I was holding the door closed on someone who is trying to get in. That is what resistance feels like.

During that year I was so focused on not getting any bad reviews, which created resistance. I was trying so hard to hold off the bad reviews on our 6-7 year old business. As I look back, can you guess which year we did get one bad review? Your right! It was the year that I placed all my energy and focus on the very thing that I didn’t want.

Resistance can also feel like driving a car. You have a foot on the gas, but you also have your emergency brake on. You can still drive your car with the emergency brake on, but it is really difficult and will eventually severely damage your car.

Take a look at yourself

I want to encourage you to take a look at your life and see if there is something that you can easily identify that you are avoiding. Something that you are kind of trying to keep out by holding the door closed as it tries to push its way in. Like an annoying little brother who would be trying to get into a room and I would be fighting and holding the door closed because he was annoying me. If you have something like that in your life, it isn’t necessarily bad news for you, but you should know that it is really just going to keep coming up for you.

Putting all of that time and effort into focusing on holding the door closed means that all of your strength and energy is invested into the very thing that you do not want. This means that you are probably going to still end up getting the result that you don’t really want.

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You may be asking now, how do we change that? Here are a few quick tips for you that can help:

Tip Number 1

Start visualizing what you do want instead of what you do not want.

Stay focused on what you want, and do not allow yourself to get distracted by the things that you don’t want.

Tip Number 2

Check on your support system.

Do you have a support system? Does your support system understand how lonely entrepreneurship can be? Does your support system see how sometimes you are sitting in a room all by yourself? How your doing things against all the obstacles that come up, how you are taking risks, and how money can be scary and you may not know when your paycheck is going to come in, or even how it is going to come in? Do they get it? If they don’t, look for a support system that specifically understands the unique and difficult challenges of entrepreneurship.

Tip Number 3

Get out your journal.

You may be thinking, “Oh my word, another journaling person.” No, journaling scientifically does things in our brains that moves out beliefs from one portion of our brain to the other and then out. This is not a one and done situation, you have to be regularly writing out your thoughts. Our limiting beliefs, and our negative thoughts don’t have to just stay inside of our brains. We can take action and move them out by writing.

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Rewiring for success

I often take my clients through a four week process where we spend time rewiring our brains for success. Because the reality of all of this is that our brains are designed to keep us safe, and to keep us away from danger. Being entrepreneurs is hard on our brains because most of the things that we need to act on to succeed are way outside of our brains comfort zone.

We have so many responsibilities, we are the ones who work out our taxes and our business expenses. We are the ones who have to constantly be innovating. If we don’t innovate, no one else will, if we don’t innovate no one disapproves. But most importantly, if we do not innovate, our business dies.

All of that brings me to the point that I am really trying to focus on. You need to shift some things in order to stop all of the resisting in your life. My point is that what you resist persists, so if we stop resisting all of the things in our lives, then we naturally have to create a state of allowing. This is the place that caused me to feel a little uncomfortable. For me it was simply that I was sick and I would stay that way for a little while, until both I and my body as a whole was feeling better.

Instead of holding off, or feeling depressed or angry, what if we just sat with our feelings for a little while? What would that ultimately change? What space would that blow open inside of your heart? What creativity might start flowing? This conversation is so important to have with yourself.

For me this conversation looks a little like this. Yes I am sick. But instead of resisting that because it keeps persisting, I am going to accept it and allow it and recognize that I am still okay if nothing changes as quickly as I would like.

I am seeing alot of people right now focusing on change and strategy in their businesses. I am seeing articles like - Three quick tips that you do to market your business , or Three ways that you can create passive income. But you know the reality is that none of those things matter. If your brain is hardwired for failure, if it is hardwired to keep you limited and safe, you are going to be failing. All of those skills and strategies are like putting a bandaid on a wound that requires surgery. Does that method make any sense? No. What first needs to happen is you need to rewrite your beliefs, and rewire your brains.

Our brains filtration system

Our brains have something inside them called the Reticular Activating System. This is essentially our filter system. The world around causes us to receive way too much data into our brain at any one time, so our brains are made with a filter system. How our brains filter that data is based on what we believe. Our brains will look at what we believe - which is thought plus emotion repeated over and over and over again. Then our brains will take that and say, “I’ll just automate that belief and I’ll bring in everything that lines up with that belief and I will filter out anything that doesn’t.”

We spend so much of our time using our brains in their default setting, when our brains are meant to be our operating system that we program with our specifications, what we need. I believe that God has given us these beautiful brains and we don’t even invest any time in learning how to use them. All too often we let the outside circumstances dictate how we feel. However we need to remember that we create change from the inside out, like we are the thermostat. We set the temperature and it stays at that temperature no matter what the temperature is outside. We should be like a thermostat, not going up or down depending on the temperature that is around us. We set the temperature because we are working from the inside out.

Two important things to remember as you are developing your mindset in our business, or even if you are going through something in your life. What you resist persists, and Set the temperature for your own success. Don’t forget what can happen if you simply sit in the moment with your circumstances and embrace where you are at. You will not be disappointed with the results.

Hiding behind your rebrand

What we don’t realize in these situations is that our brains want to keep us from jumping off the edge of a metaphorical cliff. Our brains are created to help to keep us safe, but in these instances this safety net is self sabotage. What our brains don’t realize is that we CAN jump off the edge of that cliff, because we have always had wings.

How to grow your email list with FREE and paid tools

If you're in business, you need to own your audience somewhere. It's not on facebook or instagram. But you knew that, right? Sooooo, where can you own your audience?

You know it already, don't you? I know you-you're such an intuitive person. 

Yep, you were right-it's your email list! 

So, if you're working to grow your email list, one of the best tools to do that is by creating lead-generation pieces. 

What does "Lead Gen" mean?

Lead Gen (lead generation) is the idea of creating free content that you offer in exchange for someone's email address. You create something that generates new leads (potential clients) into your business.

When you implement a lead gen strategy, you're working to build your email list, fill your pipeline of interested people, and ultimately, have clients waiting to work with you. 

It sounds pretty good, right? 

What are lead gen pieces?

By now, you know that creating a strategy to generate leads on demand is alllllll kinds of ideal. So what can you create that people may want? here are a few ideas:

  • Cheat sheets

  • guides

  • e-books

  • checklists

  • video tutorials

Comment below-Which one will you make first??

My favorite FREE and paid tools to create lead gen pieces

Maybe you've got an idea in mind and...if you're like me, you might feel like you need to go on a frantic hunt for a graphic designer.

Nope ;) Don’t overthink it, friend!

If you're just starting your lead gen strategy, you don't need a graphic designer. Here are my favorite FREE tools to create lead-gen pieces on my own. (add in your designer when you're ready)

FREE leadgen tool #1: Google docs, sheets, and slides

Here’s the big thing I run into with clients allllll the time: We think we need perfection when what we really need is action. Sometimes just putting something out there in the easiest way possible helps you get into a great pattern of momentum in your business. If this sounds like you, this tool is for you-this one is like…stupid simple!

Write everything in Google docs, add some formatting and a bit of branding, export it as a pdf and boom. You're good to go! If simple is what you’re craving, this couldn’t get simpler! Hey, don’t overlook the obvious! You can always improve it later, but if the content is great, then

FREE leadgen tool #2: Canva

Canva is a GREAT tool to create your graphic elements. Whether it's a youtube thumbnail or you want to add some pretty design to your workbook, checklist, quote cards, and wayyyyyy more. Seriously, the options here are endless. I have used canva a ton and found that, especially for free content, it gets me across the finish line for free!

I may have a new addiction in Canva-they’ve recently added infographics and now I’m kinda obsessed with them!

Leadgen tool #3: Leadpages (this one’s not free, but boy will you get a fast return!)

Once you've created your piece to offer, you'll want to find a way to exchange your content for email addresses. I personally use and LAAAAHHHV lead pages. I've hosted webinars with it, created opt-in forms, created sales pages, and created branded video pages. It's seriously been such a fun way to create value in exchange for email addresses. 

Want to see leadpages in action?

If you don't want to go with lead pages, you can create something similar with your website, such as Squarespace, it will just be a manual build out whereas Lead pages has intuitive, tested templates that you can drag and drop your copy into. 

Are you convinced? Comment below: which of these tools do you already love? Want to try?

 

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6 beliefs of a scarcity based business | Madison, WI Business coach

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I used to believe some dumb stuff about entrepreneurship. Things that sounded a lot like this:

6 beliefs of a scarcity based business

”I can’t get the right kind of clients.”
”Nobody will pay me the prices I want to charge.”

“business is hard.”

“marketing feels sleezy”

“I don’t wanna sound “salesy” because people will never buy from me.”

“I need to just be SO GOOD that people fall at my feet throwing money at me in all my goddess glory.”

What. the. heck. That’s a crock of poo, to be honest. (although I def dig the visual of people throwing money at me in my goddess glory. I’ll still keep that part, tbh.) I’m sure you can guess how much money I was making when these beliefs dominated my business:

$40k Gross. whomp whomp. (that means I think I made a little under $20k that year. Oof.

But, I learned some awesome new thoughts that changed everything for me.

3 mindset shifts that launched me into abundant marketing

Instead of asking “where in the world is "$_________ coming from?”

I started asking myself:

“how can I have FUN making $_________?”

Instead of asking: “how come it’s so easy for everyone else to make money?”

I started saying:

“Money comes easily to me.”

And instead of wondering “where are all the GOOD clients? Why aren’t they finding me?” I learned an important lesson that year:

You don’t have to sit around waiting for clients to find you. You can go get them!

So I stepped back, created a marketing plan for Black Friday, and sailed past my big 6-figure goal with ease!

Soon, I realized that I could apply the same principles at ANY time of the year and booked my entire year’s calendar FULL in 4 months flat. The best part? I was having fun doing it! I was testing strategies, incentives, and marketing ideas and it felt like a big game to me.

Isn’t that the POINT of having this business of yours?

That you have FUN?

That you have a LIFE?

and that you have JOY while serving others with your products or services?

I mean…if I’m wrong, I don’t wanna be right.

Master YOUR marketing | an online workshop

Since I believe that your business should allow you the freedom to live your life and have fun doing it, I’m hosting a live online workshop to help YOU create that same reality!

Join my Master Your Marketing Workshop to learn:

  • My 3 bucket system for planning when, where, and HOW to bring new clients into my business.

  • My Sold Out Offer Formula

  • How to sell on Instagram stories (I marketed this program solely on instagram stories and brought in $6800!)

Join us now. It’s a recorded mastermind call. You get to wear your jammies and drink your coffee (or wine). You get to roll out an actual calendar and dry erase marker and plan. You get to redraft your offers so that they start selling, not sitting on your website gettin’ dusty. And you get to ask questions, and get new ideas just. for. your. business.

See you there!

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3 Ways to Prepare Your Business For the New Year Now! | Business coaching for creatives, Madison, WI

I know, I know. It’s November. Isn’t it kinda early to start planning for next year? I used to wait until January to have my annual business retreat and make all my big plans for the year.

But now I don’t do that anymore. Now I kick into gear in the fall and I’m so glad I do!

Why you should start your annual business plan now:

You get your brainstorming wheels turning

Once you begin brainstorming for next year, you’re bound to keep thinking of ideas to test out. It’s just how your mind is made to work. You’ll start noticing something a competitor is doing that you really like. You’ll see an ad on TV or hear somethign on the radio that inspires you.
If you’ve started the process in the fall, you’ll have plenty of time to sprinkle in your fun ideas in the coming months.

January is an ideal time to SELL not PLAN to sell

If you’re hoping to begin planning in January, you’re missing out on trying new ideas during one of the heaviest booking months of the year. Having a plan already in place for January means you’re building natural buzz and momentum around your business and your new offers.

So, how do I prep for my new year? Here are 3 simple ways to prepare your business for the new year NOW:

3 ways to prepare your business for the new year now

Grab yourself a dry-erase friendly 12-month wall calendar and a white board, and get creative! Here’s what goes on my calendar first:


Plan your booked work

The first…and most obvious thing I get on a calendar right away is any work I’ve already got booked. I want to see what I’ve already got going on for next year so I can plan around that and factor in any lead time for client work.

Plan your marketing

Next I plan my marketing. This has been a fun addition to my yearly planning and I can’t get over how much it has made me feel like the Wizard of Oz in my own business. I used to be scared of marketing. I used to think that selling was “sleezy.”

But making a yearly marketing plan has helped me let go of those MAJOR limiting beliefs and instead, have tons of fun trying new things in my business.

Why? Because I know I was put here for a reason. I know there are people I am here to help, love, and serve. So, learning how to get my business in front of those people is so so important. And it is for you too, beautiful friend.

I’m hosting a LIVE online workshop to help YOU master your marketing plan for next year. Reserve your seat for this live online workshop now and get direct time with me to brainstorm, map out your marketing plan, and learn how to create an offer that will sell.

Plan your goals

One of my FAVORITE things to do is to plan my goals for next year. This part is probably great for your whiteboard. For now, schedule time to make your goals-whatever you really want from next year, write that out. I’ll share more on my goal-setting approach in a future post, but here’s the big thing I want you to think through:


How do you want to feel a year from now? What does success really look like to you?

Get in touch with that and then make your goals that will get you from where you are now to that feeling a year from now. Think through what you’d like to accomplish in your business, your personal life, your health, and your spiritual life.

And ask yourself-do I want this or do I think I’m supposed to do this? Often we get a little tangled up thinking that there’s a formula we’re “supposed” to follow in life and business. This is the perfect time to do a check in and see if you’re doing what YOU want to do, or if you’re doing what SOMEONE ELSE does thinking you’ll get their results.

(OH, heads up, you won’t.)

So as you prepare for your coming year, let’s jumpstart your year together! Join my Master Your Marketing workshop today!


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3 business lessons I learned from making sandwiches | Madison, WI business coaching

It’s rainy and cold. What do you make for dinner?

Tomato soup and grilled cheese-it’s a classic! And that’s just what I did a few weeks ago. An easy meal, perfect for a chilly gray day. Until I burned the life out of the grilled cheese. facepalm. But, as soon as I flipped those charred sammies, I knew exactly what I was supposed learn-like a big thunk on my forehead from God.

I’m getting really stinkin’ good at learning lessons in my everyday activities-so good, in fact, that I will often call Stephen while drive just two miles away to the store to share something I learned! I’ve been keeping a little list of those lessons-here’s the first one:

3 business lessons I learned from making grilled cheese sandwiches

Don’t overthink things

A grilled cheese is one of the simplest food items you can make. Seriously, bread, cheese, butter. But the last time I made a grilled cheese, the outside was dark and the cheese wasn’t super melty, so I decided to look up a recipe.

(I doubted myself)

Then I decided to zhouzh up the sandwich with a yummy spread.

(I wanted to create the best possible product)

All I could think was “Oh, I hope Stephen’s super impressed with my gourmet grilled cheese!” I spent so much time concerned about his opinion of these dumb sandwiches that I overthought every step. How to butter the bread. How to get them that perfect golden-brown. How to get the cheese gooey.

(I was frantically attached to an outcome)

As I ooooooverthought each step, I got the opposite result from what I wanted. A charred sandwich that no one wanted.

Sometimes, the more we try to make something perfect for someone, the more prone we are to make mistakes. We overcomplicate things. We get stuck in a vortex of adding…and never actually finishing. And we overthink an otherwise simple job.

How to fix an overthinking problem

How can you take action on something you know you’ve been overthinking? What do you just need to put out into the world that you’re currently overthinking and you know it?

Hit publish.

Hit record.

Click send.

And stop overthinking it.

Make the best product you can without overthinking it.

Learn to focus

I was so busy stirring soup, refreshing my phone screen, reading the recipe, adding ingredients, and checking temps that, without thinking, I added olive oil to my pan (mistake #1). I then let the oil overheat (mistake #2). When I laid down the already buttered bread, the smoking oil burned the bread on contact.

You see, there’s a looooot of our brain that runs on auto pilot to conserve energy. I mean, our brains burn somewhere around 80% of our total daily calories, so that smart lil thing wants to put itself on cruise every chance it can.

In my case, I had wayyyy too many things happening at once. I maxed out my thinking capacity, and parts of my brain started conserving energy by running on autopilot. What do I normally do when I take out my skillet? I add oil. I didn’t even have to think-I just did it, even though it wasn’t what I needed for this job.

Here’s the thing-There are SO many times in our businesses that we’re trying to do WAY too many things at once and, in the process, we over complicate simple jobs. We overthink things that should be easy, and we don’t get things done because we keep thinking of something to fix or reword.

You’ll know when to flip-taking action intuitively

The last lesson came after I remade the dang sandwiches. I tuned out distractions, stopped caring about what Stephen thought about my sandwiches, and just started making them.

In fact, I stayed focused while they toasted in the pan. I didn’t scroll on my phone. I just stood there. I wanted to give my intuition the chance to nudge me and it did! All of a sudden, I had a feeling that it was time to flip the sandwiches. I lifted the corners and they were perfect!

And in that moment, I realized that a lot of business is like that. When you get quiet, focus, and listen to your intuition, you’ll know exactly when it’s time to take action, release a new product, launch a course, unroll a new service.

So, how can you find a way to get quiet in your life and business so you can listen to your intuition?