I want to encourage you with this today, and encourage you to give yourself permission to tap into your intuition and to let your intuition and let your business really kind of fill into the space of your purpose. Remember that you purpose can change with you as you grow and change as a person. I am a different person now than I was in my twenties. I’ve evolved, I’ve changed, I’ve grown as a human, as a woman, and my life experiences have helped to shape my journey. You will grow and change, and your purpose may change a bit as time goes on, but remember that those experiences just aid you in your journey. Checking in with yourself and evaluating where your purpose is and where your focus should be helps to keep that cognitive dissonance from welling up inside of you.
A few months ago I was getting into a really great diet routine, I was working out regularly and just feeling really good. This change and effort was coming from a place aligned with my identity, (where we always create lasting change).
I was so excited, and then I got sick, and not just me, our whole family. My 12 month old son was up in the middle of the night throwing up and it was just terrible. We were all really weak, sick, and tired. The sad thing is that we didn’t only get sick the one time. We got sick the first time, got a little break just in time to have my son’s birthday party. We made the mistake of having 18 people stay with us and then we were sick all over again.
While I was in the process of getting over my stomach bug the second time, I found myself getting discouraged. I was discouraged because I was thinking about all of the things that I was excited for in my health, and my business. As I was laying in bed recovering, trying so hard not to throw up the cracker that I just ate, I thought of something interesting. What you resist persists.
How do we resist?
What I mean by that is the more we hold things at arm’s length and try to hold things off, the more those things persist in our lives. Now what we may not be thinking of is the fact that when we resist things we’re avoiding them. We are doing our best to keep them away from us. There are things in our lives that we hold at bay, whether it is some kind of outcome, social situation, money situation, or really anything.
What we do not realize is that we are using a whole lot of effort to hold that thing off. So, for example let's say that we want to hold off debt in our lives. What are we actually focusing on? We are focused on the debt itself. We do not focus on the abundance in our life right now. Right?
What I found in my season of illness and our household getting sick over and over again is that the more I thought about how sick I was and that I didn’t have time for this, the longer that sickness persisted. I kept thinking to myself how awful this season of life was that we were going through, I became frustrated because I wasn’t feeling better as quickly as I thought I should. The more I focused on that, the longer the sickness went on. I am not saying that it went on only because I was focused on that, but just keep in mind the reality that what we resist persists.
What resisting looks like
These are a few examples of things that I used to do in regards to resisting. In another business of mine I spent a year where I was focused on getting reviews for that business. I saw another business owner doing it and I felt like I needed to get really good reviews also. But I also thought I can’t get any bad reviews and I inwardly begged that nobody would leave me a bad review. I kept focusing on creating this resistance, like I was holding the door closed on someone who is trying to get in. That is what resistance feels like.
During that year I was so focused on not getting any bad reviews, which created resistance. I was trying so hard to hold off the bad reviews on our 6-7 year old business. As I look back, can you guess which year we did get one bad review? Your right! It was the year that I placed all my energy and focus on the very thing that I didn’t want.
Resistance can also feel like driving a car. You have a foot on the gas, but you also have your emergency brake on. You can still drive your car with the emergency brake on, but it is really difficult and will eventually severely damage your car.
Take a look at yourself
I want to encourage you to take a look at your life and see if there is something that you can easily identify that you are avoiding. Something that you are kind of trying to keep out by holding the door closed as it tries to push its way in. Like an annoying little brother who would be trying to get into a room and I would be fighting and holding the door closed because he was annoying me. If you have something like that in your life, it isn’t necessarily bad news for you, but you should know that it is really just going to keep coming up for you.
Putting all of that time and effort into focusing on holding the door closed means that all of your strength and energy is invested into the very thing that you do not want. This means that you are probably going to still end up getting the result that you don’t really want.
You may be asking now, how do we change that? Here are a few quick tips for you that can help:
Tip Number 1
Start visualizing what you do want instead of what you do not want.
Stay focused on what you want, and do not allow yourself to get distracted by the things that you don’t want.
Tip Number 2
Check on your support system.
Do you have a support system? Does your support system understand how lonely entrepreneurship can be? Does your support system see how sometimes you are sitting in a room all by yourself? How your doing things against all the obstacles that come up, how you are taking risks, and how money can be scary and you may not know when your paycheck is going to come in, or even how it is going to come in? Do they get it? If they don’t, look for a support system that specifically understands the unique and difficult challenges of entrepreneurship.
Tip Number 3
Get out your journal.
You may be thinking, “Oh my word, another journaling person.” No, journaling scientifically does things in our brains that moves out beliefs from one portion of our brain to the other and then out. This is not a one and done situation, you have to be regularly writing out your thoughts. Our limiting beliefs, and our negative thoughts don’t have to just stay inside of our brains. We can take action and move them out by writing.
Rewiring for success
I often take my clients through a four week process where we spend time rewiring our brains for success. Because the reality of all of this is that our brains are designed to keep us safe, and to keep us away from danger. Being entrepreneurs is hard on our brains because most of the things that we need to act on to succeed are way outside of our brains comfort zone.
We have so many responsibilities, we are the ones who work out our taxes and our business expenses. We are the ones who have to constantly be innovating. If we don’t innovate, no one else will, if we don’t innovate no one disapproves. But most importantly, if we do not innovate, our business dies.
All of that brings me to the point that I am really trying to focus on. You need to shift some things in order to stop all of the resisting in your life. My point is that what you resist persists, so if we stop resisting all of the things in our lives, then we naturally have to create a state of allowing. This is the place that caused me to feel a little uncomfortable. For me it was simply that I was sick and I would stay that way for a little while, until both I and my body as a whole was feeling better.
Instead of holding off, or feeling depressed or angry, what if we just sat with our feelings for a little while? What would that ultimately change? What space would that blow open inside of your heart? What creativity might start flowing? This conversation is so important to have with yourself.
For me this conversation looks a little like this. Yes I am sick. But instead of resisting that because it keeps persisting, I am going to accept it and allow it and recognize that I am still okay if nothing changes as quickly as I would like.
I am seeing alot of people right now focusing on change and strategy in their businesses. I am seeing articles like - Three quick tips that you do to market your business , or Three ways that you can create passive income. But you know the reality is that none of those things matter. If your brain is hardwired for failure, if it is hardwired to keep you limited and safe, you are going to be failing. All of those skills and strategies are like putting a bandaid on a wound that requires surgery. Does that method make any sense? No. What first needs to happen is you need to rewrite your beliefs, and rewire your brains.
Our brains filtration system
Our brains have something inside them called the Reticular Activating System. This is essentially our filter system. The world around causes us to receive way too much data into our brain at any one time, so our brains are made with a filter system. How our brains filter that data is based on what we believe. Our brains will look at what we believe - which is thought plus emotion repeated over and over and over again. Then our brains will take that and say, “I’ll just automate that belief and I’ll bring in everything that lines up with that belief and I will filter out anything that doesn’t.”
We spend so much of our time using our brains in their default setting, when our brains are meant to be our operating system that we program with our specifications, what we need. I believe that God has given us these beautiful brains and we don’t even invest any time in learning how to use them. All too often we let the outside circumstances dictate how we feel. However we need to remember that we create change from the inside out, like we are the thermostat. We set the temperature and it stays at that temperature no matter what the temperature is outside. We should be like a thermostat, not going up or down depending on the temperature that is around us. We set the temperature because we are working from the inside out.
Two important things to remember as you are developing your mindset in our business, or even if you are going through something in your life. What you resist persists, and Set the temperature for your own success. Don’t forget what can happen if you simply sit in the moment with your circumstances and embrace where you are at. You will not be disappointed with the results.
What we don’t realize in these situations is that our brains want to keep us from jumping off the edge of a metaphorical cliff. Our brains are created to help to keep us safe, but in these instances this safety net is self sabotage. What our brains don’t realize is that we CAN jump off the edge of that cliff, because we have always had wings.
If you're in business, you need to own your audience somewhere. It's not on facebook or instagram. But you knew that, right? Sooooo, where can you own your audience?
You know it already, don't you? I know you-you're such an intuitive person.
Yep, you were right-it's your email list!
So, if you're working to grow your email list, one of the best tools to do that is by creating lead-generation pieces.
What does "Lead Gen" mean?
Lead Gen (lead generation) is the idea of creating free content that you offer in exchange for someone's email address. You create something that generates new leads (potential clients) into your business.
When you implement a lead gen strategy, you're working to build your email list, fill your pipeline of interested people, and ultimately, have clients waiting to work with you.
It sounds pretty good, right?
What are lead gen pieces?
By now, you know that creating a strategy to generate leads on demand is alllllll kinds of ideal. So what can you create that people may want? here are a few ideas:
Comment below-Which one will you make first??
My favorite FREE and paid tools to create lead gen pieces
Maybe you've got an idea in mind and...if you're like me, you might feel like you need to go on a frantic hunt for a graphic designer.
Nope ;) Don’t overthink it, friend!
If you're just starting your lead gen strategy, you don't need a graphic designer. Here are my favorite FREE tools to create lead-gen pieces on my own. (add in your designer when you're ready)
FREE leadgen tool #1: Google docs, sheets, and slides
Here’s the big thing I run into with clients allllll the time: We think we need perfection when what we really need is action. Sometimes just putting something out there in the easiest way possible helps you get into a great pattern of momentum in your business. If this sounds like you, this tool is for you-this one is like…stupid simple!
Write everything in Google docs, add some formatting and a bit of branding, export it as a pdf and boom. You're good to go! If simple is what you’re craving, this couldn’t get simpler! Hey, don’t overlook the obvious! You can always improve it later, but if the content is great, then
FREE leadgen tool #2: Canva
Canva is a GREAT tool to create your graphic elements. Whether it's a youtube thumbnail or you want to add some pretty design to your workbook, checklist, quote cards, and wayyyyyy more. Seriously, the options here are endless. I have used canva a ton and found that, especially for free content, it gets me across the finish line for free!
I may have a new addiction in Canva-they’ve recently added infographics and now I’m kinda obsessed with them!
Leadgen tool #3: Leadpages (this one’s not free, but boy will you get a fast return!)
Once you've created your piece to offer, you'll want to find a way to exchange your content for email addresses. I personally use and LAAAAHHHV lead pages. I've hosted webinars with it, created opt-in forms, created sales pages, and created branded video pages. It's seriously been such a fun way to create value in exchange for email addresses.
Want to see leadpages in action?
If you don't want to go with lead pages, you can create something similar with your website, such as Squarespace, it will just be a manual build out whereas Lead pages has intuitive, tested templates that you can drag and drop your copy into.
Are you convinced? Comment below: which of these tools do you already love? Want to try?
I used to believe some dumb stuff about entrepreneurship. Things that sounded a lot like this:
6 beliefs of a scarcity based business
”I can’t get the right kind of clients.”
”Nobody will pay me the prices I want to charge.”
“business is hard.”
“marketing feels sleezy”
“I don’t wanna sound “salesy” because people will never buy from me.”
“I need to just be SO GOOD that people fall at my feet throwing money at me in all my goddess glory.”
What. the. heck. That’s a crock of poo, to be honest. (although I def dig the visual of people throwing money at me in my goddess glory. I’ll still keep that part, tbh.) I’m sure you can guess how much money I was making when these beliefs dominated my business:
$40k Gross. whomp whomp. (that means I think I made a little under $20k that year. Oof.
But, I learned some awesome new thoughts that changed everything for me.
3 mindset shifts that launched me into abundant marketing
Instead of asking “where in the world is "$_________ coming from?”
I started asking myself:
“how can I have FUN making $_________?”
Instead of asking: “how come it’s so easy for everyone else to make money?”
I started saying:
“Money comes easily to me.”
And instead of wondering “where are all the GOOD clients? Why aren’t they finding me?” I learned an important lesson that year:
You don’t have to sit around waiting for clients to find you. You can go get them!
So I stepped back, created a marketing plan for Black Friday, and sailed past my big 6-figure goal with ease!
Soon, I realized that I could apply the same principles at ANY time of the year and booked my entire year’s calendar FULL in 4 months flat. The best part? I was having fun doing it! I was testing strategies, incentives, and marketing ideas and it felt like a big game to me.
Isn’t that the POINT of having this business of yours?
That you have FUN?
That you have a LIFE?
and that you have JOY while serving others with your products or services?
I mean…if I’m wrong, I don’t wanna be right.
Master YOUR marketing | an online workshop
Since I believe that your business should allow you the freedom to live your life and have fun doing it, I’m hosting a live online workshop to help YOU create that same reality!
Join my Master Your Marketing Workshop to learn:
My 3 bucket system for planning when, where, and HOW to bring new clients into my business.
My Sold Out Offer Formula
How to sell on Instagram stories (I marketed this program solely on instagram stories and brought in $6800!)
Join us now. It’s a recorded mastermind call. You get to wear your jammies and drink your coffee (or wine). You get to roll out an actual calendar and dry erase marker and plan. You get to redraft your offers so that they start selling, not sitting on your website gettin’ dusty. And you get to ask questions, and get new ideas just. for. your. business.
See you there!
I know, I know. It’s November. Isn’t it kinda early to start planning for next year? I used to wait until January to have my annual business retreat and make all my big plans for the year.
But now I don’t do that anymore. Now I kick into gear in the fall and I’m so glad I do!
Why you should start your annual business plan now:
You get your brainstorming wheels turning
Once you begin brainstorming for next year, you’re bound to keep thinking of ideas to test out. It’s just how your mind is made to work. You’ll start noticing something a competitor is doing that you really like. You’ll see an ad on TV or hear somethign on the radio that inspires you.
If you’ve started the process in the fall, you’ll have plenty of time to sprinkle in your fun ideas in the coming months.
January is an ideal time to SELL not PLAN to sell
If you’re hoping to begin planning in January, you’re missing out on trying new ideas during one of the heaviest booking months of the year. Having a plan already in place for January means you’re building natural buzz and momentum around your business and your new offers.
So, how do I prep for my new year? Here are 3 simple ways to prepare your business for the new year NOW:
3 ways to prepare your business for the new year now
Grab yourself a dry-erase friendly 12-month wall calendar and a white board, and get creative! Here’s what goes on my calendar first:
Plan your booked work
The first…and most obvious thing I get on a calendar right away is any work I’ve already got booked. I want to see what I’ve already got going on for next year so I can plan around that and factor in any lead time for client work.
Plan your marketing
Next I plan my marketing. This has been a fun addition to my yearly planning and I can’t get over how much it has made me feel like the Wizard of Oz in my own business. I used to be scared of marketing. I used to think that selling was “sleezy.”
But making a yearly marketing plan has helped me let go of those MAJOR limiting beliefs and instead, have tons of fun trying new things in my business.
Why? Because I know I was put here for a reason. I know there are people I am here to help, love, and serve. So, learning how to get my business in front of those people is so so important. And it is for you too, beautiful friend.
I’m hosting a LIVE online workshop to help YOU master your marketing plan for next year. Reserve your seat for this live online workshop now and get direct time with me to brainstorm, map out your marketing plan, and learn how to create an offer that will sell.
Plan your goals
One of my FAVORITE things to do is to plan my goals for next year. This part is probably great for your whiteboard. For now, schedule time to make your goals-whatever you really want from next year, write that out. I’ll share more on my goal-setting approach in a future post, but here’s the big thing I want you to think through:
How do you want to feel a year from now? What does success really look like to you?
Get in touch with that and then make your goals that will get you from where you are now to that feeling a year from now. Think through what you’d like to accomplish in your business, your personal life, your health, and your spiritual life.
And ask yourself-do I want this or do I think I’m supposed to do this? Often we get a little tangled up thinking that there’s a formula we’re “supposed” to follow in life and business. This is the perfect time to do a check in and see if you’re doing what YOU want to do, or if you’re doing what SOMEONE ELSE does thinking you’ll get their results.
(OH, heads up, you won’t.)
So as you prepare for your coming year, let’s jumpstart your year together! Join my Master Your Marketing workshop today!
It’s rainy and cold. What do you make for dinner?
Tomato soup and grilled cheese-it’s a classic! And that’s just what I did a few weeks ago. An easy meal, perfect for a chilly gray day. Until I burned the life out of the grilled cheese. facepalm. But, as soon as I flipped those charred sammies, I knew exactly what I was supposed learn-like a big thunk on my forehead from God.
I’m getting really stinkin’ good at learning lessons in my everyday activities-so good, in fact, that I will often call Stephen while drive just two miles away to the store to share something I learned! I’ve been keeping a little list of those lessons-here’s the first one:
3 business lessons I learned from making grilled cheese sandwiches
Don’t overthink things
A grilled cheese is one of the simplest food items you can make. Seriously, bread, cheese, butter. But the last time I made a grilled cheese, the outside was dark and the cheese wasn’t super melty, so I decided to look up a recipe.
(I doubted myself)
Then I decided to zhouzh up the sandwich with a yummy spread.
(I wanted to create the best possible product)
All I could think was “Oh, I hope Stephen’s super impressed with my gourmet grilled cheese!” I spent so much time concerned about his opinion of these dumb sandwiches that I overthought every step. How to butter the bread. How to get them that perfect golden-brown. How to get the cheese gooey.
(I was frantically attached to an outcome)
As I ooooooverthought each step, I got the opposite result from what I wanted. A charred sandwich that no one wanted.
Sometimes, the more we try to make something perfect for someone, the more prone we are to make mistakes. We overcomplicate things. We get stuck in a vortex of adding…and never actually finishing. And we overthink an otherwise simple job.
How to fix an overthinking problem
How can you take action on something you know you’ve been overthinking? What do you just need to put out into the world that you’re currently overthinking and you know it?
And stop overthinking it.
Make the best product you can without overthinking it.
Learn to focus
I was so busy stirring soup, refreshing my phone screen, reading the recipe, adding ingredients, and checking temps that, without thinking, I added olive oil to my pan (mistake #1). I then let the oil overheat (mistake #2). When I laid down the already buttered bread, the smoking oil burned the bread on contact.
You see, there’s a looooot of our brain that runs on auto pilot to conserve energy. I mean, our brains burn somewhere around 80% of our total daily calories, so that smart lil thing wants to put itself on cruise every chance it can.
In my case, I had wayyyy too many things happening at once. I maxed out my thinking capacity, and parts of my brain started conserving energy by running on autopilot. What do I normally do when I take out my skillet? I add oil. I didn’t even have to think-I just did it, even though it wasn’t what I needed for this job.
Here’s the thing-There are SO many times in our businesses that we’re trying to do WAY too many things at once and, in the process, we over complicate simple jobs. We overthink things that should be easy, and we don’t get things done because we keep thinking of something to fix or reword.
You’ll know when to flip-taking action intuitively
The last lesson came after I remade the dang sandwiches. I tuned out distractions, stopped caring about what Stephen thought about my sandwiches, and just started making them.
In fact, I stayed focused while they toasted in the pan. I didn’t scroll on my phone. I just stood there. I wanted to give my intuition the chance to nudge me and it did! All of a sudden, I had a feeling that it was time to flip the sandwiches. I lifted the corners and they were perfect!
And in that moment, I realized that a lot of business is like that. When you get quiet, focus, and listen to your intuition, you’ll know exactly when it’s time to take action, release a new product, launch a course, unroll a new service.
So, how can you find a way to get quiet in your life and business so you can listen to your intuition?
You get an inquiry in your inbox-YESSSSS, this is it! You hit it off big time in that first call or meeting and feel confident they will book with you.
Of course it’s a jolting halt when you hear them say something like “Thanks for your time! We loved meeting you but have decided to go with someone else who’s a better fit for our budget.”
Wait...WHAT? Painful, right? But not permanent. Lemme show you some cool tools to help you overcome every price objection.
I’m going to share with you the very tips I’ve used to book clients, adding an extra $15k to my yearly income in 2017 that I would have otherwise walked away from. Income that other photographers DID walk away from. And income that got me major publicity and multiple referral bookings.
You see, I wasn’t afraid when a client had their Manhattan based attorney mark up my contract, hoping I’d agree to give away my copyright. I knew just what to do when a potential client told me their budget was $1,500 less than my starting rates…but they had my dream event. And I wasn’t afraid when a client told me they were deciding between me and one other photographer.
And that’s why I made an extra $15,000 last year. I mean...would you like an extra $15k this year? Read on:
What’s an objection?
Quite simply, an objection is something that prevents clients from booking with you. Sometimes they let you know…often times they don’t. That’s normal and shouldn’t feel frustrating. Today, we’re specifically talking about clients who might not book with you because you’re out of their budget. How do you turn them around into paying clients?
Uncover pricing objections early
This might seem kinda obvious, but, sometimes we forget that finding objections is on US not the client. So, asking the right questions is key to finding the objections you can then overcome.You can’t deal with an objection if you haven’t asked what they are. Don’t let fear hold you back-ask the questions!
Here are 3 valuable questions to ask to uncover your clients’ objections:
Are all the decision makers on this call right now? (if not...you’re not going to book them!)
Is there any reason you wouldn’t be able to book with me right now?
What would make this offer work for you?
Understand what “I can’t afford it really means
When a client says they can’t afford your offer, it’s pretty rare that that’s the real issue. That’s just what they think you might understand. Yeah, money may be at play, but underneath of that, clients often have 2 big needs you’d have to meet in order to book:
Budget = a fear of intimacy
in SO MANY cases, the excuse “i can’t afford it,” is covering up your clients fear of intimacy. Making a serious investment means they’re showing up for their biggest dreams. They’re allowing someone in, and they’re putting a stake in the ground and saying “hey, I am so worth it!”
If your client is struggling with a fear of intimacy, use the “ask why 5 times” method (don’t know what that is? Shoot me an email and I’ll break it down) and prepare to touch on something emotional. Give them permission to feel what they need to feel, affirm that you can give them the important thing they are looking for, and then move into the action step of booking.
Does your offer meet their basic needs?
A few years ago, I was shopping for a computer. I was seriously considering switching from apple to windows and had someone tell me about each system.
The person who told me about the Windows system overloaded me with features. Fancy things the computer could do, bells and whistles. I was impressed, for sure. But want to know why I didn’t buy a windows based system? Because they didn’t answer my one question:
How do I move between desktop screens? Suuuuuuuch a simple question, right? And it was the exact question that lost that person the sale. Why?
He didn’t take care of my actual needs AND he overcomplicated things.
Are you doing this with your clients?
The 6 core human needs and your offer
Creating an offer that actually meets your clients needs is the starting place for any offer. The shiny things come afterward.
Tony Robbins talks about 6 core needs we all have. Understanding these needs will help you know how to tailor your offer to your clients.
Take time to listen to your clients, try to identify their biggest needs from the sliding scale below, and find ways to meet those needs.
Do they need certainty?
Show them a gallery from their venue, show them results you’ve gotten someone, show them an outline of how you’d work together, get that engagement session on the calendar.
Do they need love & connection?
Send them tips/tricks you saw on their favorite blog “just because you were thinking about them.” Send them a beautiful gift, a handwritten card, etc. Find a way to show them you care, you understand, and you are there for them.
Do they need Growth?
Share your process with them-invite them in and create a collaborative atmosphere that nurtures their growth. Instead of telling them your ideas, ask for theirs. And keep reminding them of the growth they’re experiencing because of your work together. Look for ways to track and measure that growth and find ways to celebrate it with that person.
Price objections are a mirror for your inner beliefs about money
Here’s one of the most powerful take aways of this whole article: your price objections could simply be a MIRROR for how much you’re saying “I can’t afford it.”
This feels kinda hard to admit, but when I’m hearing a lot of money objections in my business, chances are, it’s because I’m saying it a lot.
Yeah! Your outer world simply mirrors your inner world! And until you take radical responsibility for your inner world, you’ll be a victim to your outer world.
Here’s the thing-Money is just energy. It goes where it’s wanted and welcomed. And it doesn’t go where it’s neglected and resented. Chances are, those bummer words from a potential client are the universe simply echoing your OWN words back at you!
Chances are, you’re in a place where you feel stuck in your business. You need help getting unstuck, getting inspired, getting unafraid. But you don’t know how you’d pay for it, so you say “I can’t afford it,” “it's out of my budget,” or “I can’t make the numbers work.”
It’s such a hard place to be in-to feel like you know what you need but can’t have it. You’re NOT alone if you feel that way. And there is a solution.
Are you ready for the solution?
You need to go spend money on something you’ve either told yourself or been told was too expensive. This is especially powerful if you can connect with something you were told you couldn’t have due to money when you were between the ages of 0-7 years old.
I’ll be sharing how I did this exact thing over on instagram stories and how it helped my business today on instagram stories.
Chances are, you’ll find that breaking that spending ceiling in a strategic, intentional, and mindful way will bring clients in faster afterward.
When you're ready to grow your business, it can be confusing to know how to pick the right resources for your growth. You take online courses, but were hoping for group coaching, you join masterminds, but really needed private coaching. When you're investing into your business education, choosing something that's not a great fit can feel like a big waste of time and money. But how do you pick the best thing?
If you're in business for yourself, you'll probably always be on the lookout for your next source of education. What's the next step? Here's a breakdown of the most popular self-education options right now and how to know what's for you.
DIY online courses: $
An online course targets a specific problem you’re experiencing: pinterest or instagram growth, how to book more clients, building your email list, etc. The course is usually completed in a limited amount of time and gets a specific type of result, like getting 100 new followers or subscribers in 6 weeks time.
So, if you want to learn how to monetize your blog, use facebook ads, or grow your instagram account, look to an online course.
Is an online course right for me?
If you're an independent learner, hoping to learn on your own time (hellooooooo naptime hustle!), you're fairly new in business, or you're brand new to a common marketing strategy, like growing your email list, an online course is great for you! There's usually no personal guidance from the course creator, so if you get stuck, you need to figure out how to make it work on your own.
Group coaching: $$
A group course is the next step for someone looking to learn and uplevel their business. Like an online course, group coaching usually has a specific focus, but with group coaching, there’s live coaching calls with your group leader. Often a group coaching program has modules for you to work through and the added bonus of Q&A time with your coach. It's the solution to "what if I get stuck on my course?" It's like study buddies keeping you focused and growing while you take action on your business.
Is group coaching right for me?
This is a great option for someone who wants some support and guidance as they implement. After all, isn’t it kinda awesome to check in with someone and say “am I doing this right?” If you're in group coaching, you're okay with being able to ask one question during your Q&A time and then pay attention to all the other questions coming in.
Private Coaching: $$$-$$$$
Private coaching is a completely custom approach to business growth. In this case, you’re paying a higher amount for your coach to work with you one to one to get YOUR business results. This includes a LOT of interaction between you and your coach-regular calls, support between calls, strategy, connections, and implementation. You determine together the areas you need growth in, create an action plan, and meet on a regular basis to create and implement your strategies.
How do you choose your coach?
One of the easiest ways to find a coach is to ask your friends who they’ve worked with. Look for a person who gets her clients results and who you enjoy being around. Is the person you’re considering a good listener? Does she understand your vision and mission? Does she connect with how you feel when you hit a roadblock? Does she have experience growing businesses that are based on a big vision like yours? These are important indicators that the coach you’re considering can and will lead you to the results you want in your business.
Is private coaching right for me?
This is a great fit for you if you have a big goal, like replacing your full time job, breaking 6-figures, or launching another business. This means you're probably looking to implement a bunch of strategies at once. If you got an online course for everything you needed to do to hit your big goals, you'd probably spend loads on courses and still be stuck.
You’re the average of the 5 people you spend the most time with. And a mastermind leverages that to get you big results in your business over a long period of time. While masterminds are known for their hefty price tag, when you find the right one, they're worth every penny and then some.
What makes a Mastermind so powerful?
When you join a mastermind, you’re harnessing the power of collective thinking for your life and business. This collective thinking unlocks new strategies, impact, and reach than you could have gotten by doing it all alone.
Not only do you have a group of entrepreneurs thinking with you for your big goals and problems, but you get to take note of solutions to other people's business problems. Often, these are problems you don't personally have, but you can take away the solutions and strategies for your business-solutions you would never have gotten if you'd just been focusing on your business.
The Science behind a mastermind
Scientifically, our minds are made of energy. Remember learning about splitting atoms in science class? What was inside the atoms?? Nothing but energy, right?? That's us. We're made of energy. And our minds vibrate at certain frequencies, kinda like radio stations. Whatever station you tune into determines the kind of music you get back.
When your mind vibrates at a high frequency, you attract in things on that frequency, like love, abundance, creativity, money, results, confidence, etc, It's kinda like tuning into a radio station and finding that you get to listen to all the songs you really love.
So how do you increase your mind's frequency?
How do you increase your mind's frequency? By surrounding yourself with creative, supportive people, of course! I often joke that my paid friends are my best friends. They're in the trenches with me, knowing my struggles, but supporting my vision, cheering me on, and helping me untangle problems and find amazing solutions.
Masterminds in the real world
President FDR created one of the first masterminds nearly a century ago.
Maybe you've heard of it? It's a little thing called the Cabinet! He understood that he could be a better president when surrounded by people dedicated to helping him create solutions, and chose a specific group of people to meet regularly to help him tackle our country's biggest needs.
And what kind of solutions did he create with his mastermind?
Only this little thing called The New Deal to help eradicate nationwide poverty from the Great Depression. If FDR can solve world poverty through a mastermind, what can you do?
What’s in a mastermind?
Hallmarks of a good mastermind usually include
regular group calls
look for group calls with hotseat spots for you to have the group help you on your newest plans. That's where you're harnessing some major power.
In person retreats
There's nothing quite like the connection, support, and growth of an in-person retreat. Look for a retreat in an area that feels like an escape for you. An awesome retreat will include trainings, mastermind sessions, personal growth opportunities (cooking or yoga classes, anyone?), and some fun adventures in the area.
course content, private coaching sessions, and sometimes even live events are a part of masterminds.
The Inspired Business Mastermind
While most masterminds are specifically geared toward high-performing or growing entrepreneurs, I’ve created a mastermind specifically for the early-stage entrepreneur!
This mastermind experience combines the masterminding calls with online course modules in mindset and business strategy to creating a growth experience that helps you build a strategic business WHILE letting go of fear, guilt, and limits to step into your confident, abundant business.
While Mastermind costs are usually pretty high, The Inspired Business mastermind is a bit more accessible for someone who isn’t making a steady income from their businesses yet.
I'm accepting enrollment for my mastermind, The Inspired Business Mastermind now. Are you interested in learning more?
If you're looking to grow your business, here are the most popular resource for you:
lowest cost, self-directed online course with no personal direction from a coach, usually targeting a specific skill and often a 1-2 month study commitment. great for beginner-level business owners.
affordable, but more than an online course. Includes an online course, plus guidance from your course creator, 6-8 week commitment on average (though some are more!) medium touch point, great for beginner to intermediate entrepreneurs.
Perfect for someone who needs to build their support system, learn foundational business strategy while learning how to create a confident, abundant mindset. Hybrid program containing online course modules plus mastermind calls.
A more substantial investment. A custom plan for your business growth, with regular one-on-one calls with your coach, often 3-6 month commitment, but can be ongoing. Perfect for someone ready to take on more complex growth and implement a variety of strategies at once. Great for all levels who want to grow quickly and overcome roadblocks with direct guidance, best for intermediate to advanced entrepreneurs.
High ticket investment; perfect for someone planning big growth in their business (doubling revenue, increasing from your first into multiple 6-figures, hiring a team, creating passive income, etc.) and ready for a longer term support system, often a 6-12 month commitment; Perfect for intermediate to advanced entrepreneurs who can contribute strategies and ideas to other group members.
Chances are, you're your own boss (even if this is a side gig). You're the engine that grinds this whole business thing forward and you're where the buck stops. I've gotta be real with you-sometimes that terrifies me. Anyone else feel that pressure sometimes? It used to look like these thoughts swarming around in my mind:
- "What if I have an off day?"
- "What if I'm sick?"
- "What if what I'm doing doesn't work and I have NO clue?"
So, for a while, I wouldn't do ANYTHING. Obviously, that didn't get me too far...at least not FORWARD! It took me a year of mindset work and creating routines and habits to see how to create a week filled with intention and success.
Here’s my secret sauce that create a work week that allows for coffee with a friend, taking care of my baby, and still driving profits to my business.
Secret #1: Create your morning and evening routines
Think of a garden-if you're planting vegetables, you first make the container or bed to plant your vegetables in. Your morning and evening routines are your containers! Now, what you put inside them is where you'll start seeing some magic! Because once you have the container, you can plant seeds and see growth!
When you've got a killer morning and evening routine, all that mindset and energy work you're doing will start to take hold in your life.
While I'm a mama and my morning and evening routines are flexible right now, here's what I'm doing for my growth:
My morning routine
I get up before my son's first morning feeding (he's sleeping through the night now) and go for a walk. During this time, I listen to nature, focus on breathing, and begin practicing gratitude.
When I get back, I make or enjoy my coffee and read for a few minutes. Honestly, my reading time is pretty brief right now-I don't have a ton of stamina here but reading stamina is like muscle-you can increase it over time. Right now, I'm happy if I stay awake to read for 5 minutes, but I look forward to when it's 6 minutes...then 7...you get it!
After reading, I take time for prayer and meditation and follow up with journaling. And of course, journaling leads to brainstorming, which is when I have my best ideas!
My Evening Routine
Why make an evening routine? Your subconscious mind controls 95% of your actions...WHOA. And it's most active while you sleep. So...if you want to shift your subconscious thinking, the best time to do it is right before it's most active! Give it some fuel! During this time, I do some specific reading, affirmations, and meditation. Then, as Stephen and I fall asleep, we share what we're grateful for.
Secret #2: Make space for your best ideas
Even if I only do this on Monday mornings (which totally happens), I take time to journal. I write prayers, get burdens and stressors off my chest, make mind maps, lists, and write out dreams. Then I breathe for a minute.
I know I’ve talked about journaling...like so much forever but what about the breath before the journaling?
That’s the magic!
During that time, ideas flood my brain. Why? (tell me you already know why!) Because there's ROOM for them now!! Making SPACE is seriously when the magic happens. I've drafted numerous course outlines, coaching content ideas, and marketing plans during this deeply powerful time! That's some mega brainstorming!
Secret #3: Focus on your top 2-3 goals for the week and day
I ask this in our private facebook group often because I ask myself every monday: "If I only got 2-3 things done this week, what are my big goals?" I focus on tasks that first serve my core purpose, second connect me to the people who need my message, and third that drive my bottom line.
You can get a million tiny tasks done, but what if you could do 2-3 BIG things that resonated with your tribe and really shifted your business? Wouldn’t you rather have that?
How about you? What's the secret sauce to creating your intentional week?