content creation

How to grow your email list with FREE and paid tools

If you're in business, you need to own your audience somewhere. It's not on facebook or instagram. But you knew that, right? Sooooo, where can you own your audience?

You know it already, don't you? I know you-you're such an intuitive person. 

Yep, you were right-it's your email list! 

So, if you're working to grow your email list, one of the best tools to do that is by creating lead-generation pieces. 

What does "Lead Gen" mean?

Lead Gen (lead generation) is the idea of creating free content that you offer in exchange for someone's email address. You create something that generates new leads (potential clients) into your business.

When you implement a lead gen strategy, you're working to build your email list, fill your pipeline of interested people, and ultimately, have clients waiting to work with you. 

It sounds pretty good, right? 

What are lead gen pieces?

By now, you know that creating a strategy to generate leads on demand is alllllll kinds of ideal. So what can you create that people may want? here are a few ideas:

  • Cheat sheets

  • guides

  • e-books

  • checklists

  • video tutorials

Comment below-Which one will you make first??

My favorite FREE and paid tools to create lead gen pieces

Maybe you've got an idea in mind and...if you're like me, you might feel like you need to go on a frantic hunt for a graphic designer.

Nope ;) Don’t overthink it, friend!

If you're just starting your lead gen strategy, you don't need a graphic designer. Here are my favorite FREE tools to create lead-gen pieces on my own. (add in your designer when you're ready)

FREE leadgen tool #1: Google docs, sheets, and slides

Here’s the big thing I run into with clients allllll the time: We think we need perfection when what we really need is action. Sometimes just putting something out there in the easiest way possible helps you get into a great pattern of momentum in your business. If this sounds like you, this tool is for you-this one is like…stupid simple!

Write everything in Google docs, add some formatting and a bit of branding, export it as a pdf and boom. You're good to go! If simple is what you’re craving, this couldn’t get simpler! Hey, don’t overlook the obvious! You can always improve it later, but if the content is great, then

FREE leadgen tool #2: Canva

Canva is a GREAT tool to create your graphic elements. Whether it's a youtube thumbnail or you want to add some pretty design to your workbook, checklist, quote cards, and wayyyyyy more. Seriously, the options here are endless. I have used canva a ton and found that, especially for free content, it gets me across the finish line for free!

I may have a new addiction in Canva-they’ve recently added infographics and now I’m kinda obsessed with them!

Leadgen tool #3: Leadpages (this one’s not free, but boy will you get a fast return!)

Once you've created your piece to offer, you'll want to find a way to exchange your content for email addresses. I personally use and LAAAAHHHV lead pages. I've hosted webinars with it, created opt-in forms, created sales pages, and created branded video pages. It's seriously been such a fun way to create value in exchange for email addresses. 

Want to see leadpages in action?

If you don't want to go with lead pages, you can create something similar with your website, such as Squarespace, it will just be a manual build out whereas Lead pages has intuitive, tested templates that you can drag and drop your copy into. 

Are you convinced? Comment below: which of these tools do you already love? Want to try?

 

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Overcoming client objections | How I overcame the "I can't afford you" objection and made an extra $15k

You get an inquiry in your inbox-YESSSSS, this is it! You hit it off big time in that first call or meeting and feel confident they will book with you.

Until…they don’t.

Of course it’s a jolting halt when you hear them say something like “Thanks for your time! We loved meeting you but have decided to go with someone else who’s a better fit for our budget.”

Wait...WHAT? Painful, right? But not permanent. Lemme show you some cool tools to help you overcome every price objection.


My Results

I’m going to share with you the very tips I’ve used to book clients, adding an extra $15k to my yearly income in 2017 that I would have otherwise walked away from. Income that other photographers DID walk away from. And income that got me major publicity and multiple referral bookings.

You see, I wasn’t afraid when a client had their Manhattan based attorney mark up my contract, hoping I’d agree to give away my copyright. I knew just what to do when a potential client told me their budget was $1,500 less than my starting rates…but they had my dream event. And I wasn’t afraid when a client told me they were deciding between me and one other photographer.

And that’s why I made an extra $15,000 last year. I mean...would you like an extra $15k this year? Read on:


What’s an objection?

Quite simply, an objection is something that prevents clients from booking with you. Sometimes they let you know…often times they don’t. That’s normal and shouldn’t feel frustrating. Today, we’re specifically talking about clients who might not book with you because you’re out of their budget. How do you turn them around into paying clients?

Uncover pricing objections early

This might seem kinda obvious, but, sometimes we forget that finding objections is on US not the client. So, asking the right questions is key to finding the objections you can then overcome.You can’t deal with an objection if you haven’t asked what they are. Don’t let fear hold you back-ask the questions!

Here are 3 valuable questions to ask to uncover your clients’ objections:

Are all the decision makers on this call right now? (if not...you’re not going to book them!)

Is there any reason you wouldn’t be able to book with me right now?

What would make this offer work for you?

Understand what “I can’t afford it really means

When a client says they can’t afford your offer, it’s pretty rare that that’s the real issue. That’s just what they think you might understand. Yeah, money may be at play, but underneath of that, clients often have 2 big needs you’d have to meet in order to book:

Budget = a fear of intimacy

in SO MANY cases, the excuse “i can’t afford it,” is covering up your clients fear of intimacy. Making a serious investment means they’re showing up for their biggest dreams. They’re allowing someone in, and they’re putting a stake in the ground and saying “hey, I am so worth it!”

If your client is struggling with a fear of intimacy, use the “ask why 5 times” method (don’t know what that is? Shoot me an email and I’ll break it down) and prepare to touch on something emotional. Give them permission to feel what they need to feel, affirm that you can give them the important thing they are looking for, and then move into the action step of booking.

Does your offer meet their basic needs?

A few years ago, I was shopping for a computer. I was seriously considering switching from apple to windows and had someone tell me about each system.

The person who told me about the Windows system overloaded me with features. Fancy things the computer could do, bells and whistles. I was impressed, for sure. But want to know why I didn’t buy a windows based system? Because they didn’t answer my one question:

How do I move between desktop screens? Suuuuuuuch a simple question, right? And it was the exact question that lost that person the sale. Why?

He didn’t take care of my actual needs AND he overcomplicated things.

Are you doing this with your clients?

The 6 core human needs and your offer

Creating an offer that actually meets your clients needs is the starting place for any offer. The shiny things come afterward.

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Tony Robbins talks about 6 core needs we all have. Understanding these needs will help you know how to tailor your offer to your clients.

Take time to listen to your clients, try to identify their biggest needs from the sliding scale below, and find ways to meet those needs.

Do they need certainty?

Show them a gallery from their venue, show them results you’ve gotten someone, show them an outline of how you’d work together, get that engagement session on the calendar.

Do they need love & connection?

Send them tips/tricks you saw on their favorite blog “just because you were thinking about them.” Send them a beautiful gift, a handwritten card, etc. Find a way to show them you care, you understand, and you are there for them.

Do they need Growth?

Share your process with them-invite them in and create a collaborative atmosphere that nurtures their growth. Instead of telling them your ideas, ask for theirs. And keep reminding them of the growth they’re experiencing because of your work together. Look for ways to track and measure that growth and find ways to celebrate it with that person.

Price objections are a mirror for your inner beliefs about money

Here’s one of the most powerful take aways of this whole article: your price objections could simply be a MIRROR for how much you’re saying “I can’t afford it.”

This feels kinda hard to admit, but when I’m hearing a lot of money objections in my business, chances are, it’s because I’m saying it a lot.

Wait...what??

Yeah! Your outer world simply mirrors your inner world! And until you take radical responsibility for your inner world, you’ll be a victim to your outer world.

Here’s the thing-Money is just energy. It goes where it’s wanted and welcomed. And it doesn’t go where it’s neglected and resented. Chances are, those bummer words from a potential client are the universe simply echoing your OWN words back at you!

Chances are, you’re in a place where you feel stuck in your business. You need help getting unstuck, getting inspired, getting unafraid. But you don’t know how you’d pay for it, so you say “I can’t afford it,” “it's out of my budget,” or “I can’t make the numbers work.”

It’s such a hard place to be in-to feel like you know what you need but can’t have it. You’re NOT alone if you feel that way. And there is a solution.

Are you ready for the solution?

You need to go spend money on something you’ve either told yourself or been told was too expensive. This is especially powerful if you can connect with something you were told you couldn’t have due to money when you were between the ages of 0-7 years old.

I’ll be sharing how I did this exact thing over on instagram stories and how it helped my business today on instagram stories.

Chances are, you’ll find that breaking that spending ceiling in a strategic, intentional, and mindful way will bring clients in faster afterward.




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Are blogs dead? The 3 real reasons people aren't reading your blog

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Are blogs dead?

There's a big question swirling on social media right now asking "are blogs dead?" and you may totally be feeling the pain of putting words out there and having no one read them. I mean, a few years ago, blogging was such an essential part of every online business! But now people are talking about email lists, and instagram lives and facebook groups. It's hard to even remember blogging with all the pressure to build those other platforms!

So clearly, blogs are dead, right? 

Nope. They're not at all! But, there may be a few shifts you want to make in your approach if you want your words to be read out there! Blogs are a foundational tool-like your resume for a job interview.

When people come to your site, one of the most common things people do is go from your landing page to your about page, to your contact form, and then to your blog-believe me, I've tested this nearly one hundred times! One hundred perfect strangers came to my website over the past 2 years and they all did nearly the exact same thing every time! Why? Your blog is what your audience checks out to see if you're legit-if you deliver value, and if they vibe with what you're teaching or creating.  

So, if you want more paying clients, a blog is super important...but..what if people aren't reading it? 

Here are 3 reasons people are probably not reading your blog

You didn't tell your audience about your post

One of the biggest misconceptions I see in blogging is that people believe that hitting publish means their post will step out onto a stage and stand in a spotlight in front of throngs of people, ready to analyze their every last word.

Here's the reality though: Unless you tell your audience your post exists, they're not reading it. You can hit publish and let it sit there-there's a very high chance that NO ONE will know it is there for a bit.

You want people to read your blog? Tell them when you've got fresh content and I bet you'll start seeing an increase in readership!

You aren't helping your audience

Think back to the last time you saw an article that caught your attention on Facebook. Why did you click through to read that piece on the fashion transformations of the Kardashian klan, or the 5 things every successful entrepreneur does every morning, or the 3 ways you should be using your money RIGHT NOW? What do all of those articles have in common??

Each post title promises you some kind of transformation!

If you're creating content that's meant to be looked at or just savored and enjoyed, like a blogpost of photos, you're missin' it, sister. 

People don't leave social media to consume a blog post for the sake of admiring what you've created. 

If you want people to read your blog, show them how they can better their lives somehow. They're leaving social media to read articles that promise them this one thing.

So, if you're, say, a photographer and you share posts filled with pretty photos, you're likely wearing yourself out creating work that a teeeeeeeny tiny audience sees for a teeeeeny tiny window of time (aka: the people you photographed look at your post until they've got the gallery of images and then they could care less about a blog post because they've got their product!)

You don't know who you're talking to

I don't mean this in the "find your ideal client" kind of way. That's such a big topic that I'm going to skip that for now. What I mean is this:

Are you creating blog content that Google wants to rank higher?

One of the biggest reasons I advise my clients to begin their first blog is to help attract clients through SEO ranking. Yeah, I think one of your most important audience members needs to be google! But, it's the way you create your posts that helps you build SEO. 

While there's a LOT to be said about just getting out there and doing it, creating the post, putting it out there, and not overthinking it, when you do add in strategy to your posts, Google starts to pay attention and send people your way! So, take a minute to learn what Google likes and how you can add that into your blog posts. 

And if you want help doing that, I've got some awesome resources for you at the end of this post.

Don't quit blogging yet!

So, if you have given up on your blog, I'm jumping out on the trail in front of you to say "wait! Don't give up!" These three mistakes and shifts can easily be fixed and get you out in front of your target audience. 

Want help doing that? 

How to Brainstorm Your Way to Original Content

How to Brainstorm Your Way to Original Content

When you have great content, it attracts in new leads, it establishes your expertise, it helps qualify potential clients, and it increases your perceived value. Here are my 4 favorite ways to create fresh, original content!