monetize your passion

Don't give up on your daydream| a letter to the dreamers

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Dear Dreamer,

I'm sitting at my desk, with a million dreams in my head, a heart on fire to help creative business owners build a business they love, and a fussy, clingy infant strapped to my chest. I'm typing, recording, journaling, and building while taking breaks to feed, burp, and sooth my crying babe. 

I've gotta be honest-motherhood is the most difficult journey I've been on! I've found my purpose and work I absolutely love. I found my baby after a long journey to each other. And now, I feel divided. I want to do so many things in my business. I have so many dreams for my family too. And figuring out how to divide my time is not easy. 

Do you ever feel like that? Like you're taking 2 steps forward and 1 step back and you split your time between your daydream and your Maybe your creative business is a side hustle and your time is limited. Maybe you're also a mamapreneur and doing the naptime hustle. 

Whatever your situation, if you feel like you're taking 2 steps forward and one step back...don't give up on your daydream! You're still moving forward and that's what counts. Keep taking the 2 steps forward. Keep running toward your dream. Because you have a sacred call on your life and a purpose to live out. That purpose will be found in both your business and your personal life. The resistance might feel overwhelming at first, but keep going. It will ease up. 

So today, I'm taking my 2 steps forward. I know just how I want my schedule to look, how I want to serve my family, clients, and audience and what it will take to get there. And in 5 years, I won't be whining about the 1 step back, I'll be celebrating the forward motion, the grit, and the alignment that brought me into my dreams.

What does your life look like in 5 years? And what will it take you to get there? Keep stepping, sweet friend. You were meant for this. 

Love, 

A fellow day-dreamer on a mission

4 Business Investments I Made In 2017 That Totally Paid Off!

I run a seasonal business and we’re headed into our slow season. Sometimes slow season can bring on the financial scaries. It used to make me want to hibernate until busy season again and keep all that money I have stored up to make it through.

I used to struggle a lot with a very scarcity-driven mindset surrounding my slow season income. You feel me, don’t you? I mean, sometimes it’s hard to see the forest through the trees! All I know is that giving up this money in front of me means I have to shortchange something else, right?

WRONG! I learned this huge lesson over the past year about money in business:

There’s a difference between spending and investing!

When I spend, the money leaves. When I invest, I should see myself get paid back somehow. So, I made some of my biggest investments yet, and I got to see firsthand how they paid off in big ways! Let’s take a look at them and see just how big the payoff was!

(head's up, if you're unfamiliar with the term ROI, it means "return on investment.")

My biggest business investments in 2017 and their ROI

Seeing a counselor

January brought me the painful loss of my second baby. Add in some additional trauma a month later and I quickly realized I was struggling with depression (more like my caring husband realized it and encouraged me to seek help). I probably owe this dear woman about 17 boxes of tissues...but with her help, I began healing and finding hope again. If you take nothing else away from this, I just want you to know this: Sometimes life is hard. Get help when you need it. We were never meant to do life alone. 

My ROI: hope, realigned priorities, healthy relationship with God, community in my church

Finding the right accountant

This one was a massive ROI for me. My previous arrangement caused me to suffer some severe fiscal losses, so you can imagine my relief when I immediately saw an ROI on this investment and change!

My ROI: 10x my investment. I cried in my accountant’s office. So grateful!

Hiring a business coach

Want to know which investment I spent the most on? And which one KEEPS paying off in dividends? It's business coaching-easily my strongest investment of my year. I was so embarrassed and terrified to hire a coach-I didn’t want ANYONE to know I needed help! But I quickly realized that we ALL need help! 

I had some intense mindset issues to work through. But I worked hard and quickly started seeing breakthroughs. Within 2 months of the end of my coaching, I had created 2 new businesses (Stephanie Booth Photography and The Successful Creative), monetized both, and repaid my coaching investment...but check out that ROI!

My ROI: 3x my coaching investment in two months, generated from completely new avenues. Think about that. I spent the MOST money here. Which means seeing money come into my life at that rate means...I welcomed a lot of money into my life after letting a lot go!  In addition, the most powerful ROI I gained was the strength of mindset to recognize and own my strengths and build out a diversified business. How much would those returns be worth to you? What's the pricetag? 

Hiring an assistant 

After months of struggling to find time to send out client gifts, it made sense to hire someone to assemble my client print boxes and send them out. It was a test idea-while at first I was hung up on letting go of money for something I could technically do, paying her (and paying her well!) allowed me to make 6x that amount during the time she worked for me. Ummmm...What the heck took me so long?

My ROI: 6x-because someone was doing this valuable work for me, I made time to meet with a potential freelance client and they booked me on the spot

How will you invest into your business in 2018?

It’s the time of year where a lot of people start thinking about their education for the coming year. What will you invest into that will bring you lasting value? And how much is that return worth to you? If you knew now that you could get a return of 4-10 times your money, what would you invest into? If I could give you one tip it's this: consider business coaching. You won't regret it!

Want to pick my brain about any of these investments? Let's set up a free 30 min call and chat!

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Welcome to the Successful Creative!

Welcome to The Successful Creative, a place where we can walk the journey together of monetizing your creative passion, learning to strengthen our mindsets, and think and dream bigger.

My story learning to be a successful creative

Hi! My name is Stephanie and I'm so glad you're here! I am launching this blog as a result of five years of hard work, learning curves, and growth as a wedding photographer. I'm at a point in my journey where I recognize that my love of teaching coupled with my experience running a business could encourage and serve others on their journeys. Here's a bit about my story:

Matching my natural skills with a job description

I grew up with a penchant for teaching. I would collect all the kids in my neighborhood and lead them on wild expeditions, I would “play teacher” and I would “teach gymnastics classes.” (I can't even do a cartwheel...I don't know how I got my friends to attend gymnastics classes!!) Whatever I learned, I wanted to share with the kids in the neighborhood...even if I wasn't an expert. Becoming an elementary teacher seemed like a natural progression of my life’s narrative, right?

After college, I had two interesting jobs: I was a crisis and trauma counselor for college aged girls for several years and then I taught elementary school. Each job ignited my desire to connect with others, encourage them, and teach them.

Pretty soon, however my natural intuition for connecting with people, drawing out their best assets, and then teaching them, was crowded out by paperwork, school politics, test results, and scripted, unimaginative plans (hey, my ideal reading lessons involved building trees in my classroom. Worksheets? notsomuch) I felt suffocated and wondered if I’d ever actually do the thing I loved: teaching.

Jumping into small business ownership

During this time, I met my now husband, Stephen. By the time we got married, he had trained me well and added me to his photography business. So as a newlywed, I jumped headfirst into helping someone with their business. I was thrilled to encourage him, believe in him and troubleshoot HIS business for a few months until I realized he viewed it as OUR business. As soon as I had skin in the game, I began backpedaling REAL quick. I was filled with intense fear, self-doubt, hurts, and a scarcity driven mindset leaving me feeling desperate with each new business hurdle.

Over the next few years, I had to work through some major mindset issues, anxieties, and recalibrate my view of myself, my purpose, and my life’s calling. Along the way, I found that there were elements to running a business that I was naturally adept at. There were elements that tapped into my desire to connect with others as well as my penchant for being a bit of a pipe dreamer. But no matter how big I dreamed, my fears and mindset issues were like concrete blocks around my feet. I couldn't actually go anywhere!

But, God knew where I was and as I prayed for change, He sent me on a journey of change that I look forward to sharing with you soon.

Running a business through roadblocks

One of my first roadblocks was a really simple one-dealing with opposition. I think the first thing that appealed to me about wedding photography was the affirmation! I mean, I picked up a camera and people were praising me and throwing money at me. Wow, it felt kind of addicting! I think I may not be the only one who began her journey with the addiction to affirmation!

But reality quickly set in when we experienced our first bit of opposition-someone questioning our value instead of throwing money at us, someone stating that they weren’t happy with the experience we provided instead of just gleefully praising my skills. All of a sudden, things got really real and I had to determine if I was going to continue to live for affirmation or if I was going to build a business that rose above opposition to achieve greatness. 

What is a successful creative?

Chances are that you’re here because you like the idea of being a successful creative. You want to be successful and you yearn to create new things. But you may feel like you have one or the other right now. You may even be in the place of experiencing your first bit of opposition in a journey that’s been filled with affirmation. If that’s you, I want you to know that you’re not alone. What you’re going through is one of your biggest tests to determine how serious you are about being a successful creative. I believe you have what it takes. And where you feel weak, I have you covered. 

With each growing pain I experienced, I wrote about it, asked myself “what tools do I wish I had while going through this?” and then I created them for you! So you can expect this to be a place where you can find resources to help you on your journey to building a profitable business.

I plan to serve you really great, honest content on this blog and via email because I believe that the journey I’ve been on has taught me deep and powerful lessons about how to run a profitable creative business and I want to share that with you.

Over the next few weeks, I’ll be sharing more of my story and I’d love to know about yours. Comment below and let us know what do you do and what are you proud of in your business? Brag on yourself and let us cheer you on!