If you're in business, you need to own your audience somewhere. It's not on facebook or instagram. But you knew that, right? Sooooo, where can you own your audience?
You know it already, don't you? I know you-you're such an intuitive person.
Yep, you were right-it's your email list!
So, if you're working to grow your email list, one of the best tools to do that is by creating lead-generation pieces.
What does "Lead Gen" mean?
Lead Gen (lead generation) is the idea of creating free content that you offer in exchange for someone's email address. You create something that generates new leads (potential clients) into your business.
When you implement a lead gen strategy, you're working to build your email list, fill your pipeline of interested people, and ultimately, have clients waiting to work with you.
It sounds pretty good, right?
What are lead gen pieces?
By now, you know that creating a strategy to generate leads on demand is alllllll kinds of ideal. So what can you create that people may want? here are a few ideas:
Comment below-Which one will you make first??
My favorite FREE and paid tools to create lead gen pieces
Maybe you've got an idea in mind and...if you're like me, you might feel like you need to go on a frantic hunt for a graphic designer.
Nope ;) Don’t overthink it, friend!
If you're just starting your lead gen strategy, you don't need a graphic designer. Here are my favorite FREE tools to create lead-gen pieces on my own. (add in your designer when you're ready)
FREE leadgen tool #1: Google docs, sheets, and slides
Here’s the big thing I run into with clients allllll the time: We think we need perfection when what we really need is action. Sometimes just putting something out there in the easiest way possible helps you get into a great pattern of momentum in your business. If this sounds like you, this tool is for you-this one is like…stupid simple!
Write everything in Google docs, add some formatting and a bit of branding, export it as a pdf and boom. You're good to go! If simple is what you’re craving, this couldn’t get simpler! Hey, don’t overlook the obvious! You can always improve it later, but if the content is great, then
FREE leadgen tool #2: Canva
Canva is a GREAT tool to create your graphic elements. Whether it's a youtube thumbnail or you want to add some pretty design to your workbook, checklist, quote cards, and wayyyyyy more. Seriously, the options here are endless. I have used canva a ton and found that, especially for free content, it gets me across the finish line for free!
I may have a new addiction in Canva-they’ve recently added infographics and now I’m kinda obsessed with them!
Leadgen tool #3: Leadpages (this one’s not free, but boy will you get a fast return!)
Once you've created your piece to offer, you'll want to find a way to exchange your content for email addresses. I personally use and LAAAAHHHV lead pages. I've hosted webinars with it, created opt-in forms, created sales pages, and created branded video pages. It's seriously been such a fun way to create value in exchange for email addresses.
Want to see leadpages in action?
If you don't want to go with lead pages, you can create something similar with your website, such as Squarespace, it will just be a manual build out whereas Lead pages has intuitive, tested templates that you can drag and drop your copy into.
Are you convinced? Comment below: which of these tools do you already love? Want to try?