Are blogs dead?
There's a big question swirling on social media right now asking "are blogs dead?" and you may totally be feeling the pain of putting words out there and having no one read them. I mean, a few years ago, blogging was such an essential part of every online business! But now people are talking about email lists, and instagram lives and facebook groups. It's hard to even remember blogging with all the pressure to build those other platforms!
So clearly, blogs are dead, right?
Nope. They're not at all! But, there may be a few shifts you want to make in your approach if you want your words to be read out there! Blogs are a foundational tool-like your resume for a job interview.
When people come to your site, one of the most common things people do is go from your landing page to your about page, to your contact form, and then to your blog-believe me, I've tested this nearly one hundred times! One hundred perfect strangers came to my website over the past 2 years and they all did nearly the exact same thing every time! Why? Your blog is what your audience checks out to see if you're legit-if you deliver value, and if they vibe with what you're teaching or creating.
So, if you want more paying clients, a blog is super important...but..what if people aren't reading it?
Here are 3 reasons people are probably not reading your blog
You didn't tell your audience about your post
One of the biggest misconceptions I see in blogging is that people believe that hitting publish means their post will step out onto a stage and stand in a spotlight in front of throngs of people, ready to analyze their every last word.
Here's the reality though: Unless you tell your audience your post exists, they're not reading it. You can hit publish and let it sit there-there's a very high chance that NO ONE will know it is there for a bit.
You want people to read your blog? Tell them when you've got fresh content and I bet you'll start seeing an increase in readership!
You aren't helping your audience
Think back to the last time you saw an article that caught your attention on Facebook. Why did you click through to read that piece on the fashion transformations of the Kardashian klan, or the 5 things every successful entrepreneur does every morning, or the 3 ways you should be using your money RIGHT NOW? What do all of those articles have in common??
Each post title promises you some kind of transformation!
If you're creating content that's meant to be looked at or just savored and enjoyed, like a blogpost of photos, you're missin' it, sister.
People don't leave social media to consume a blog post for the sake of admiring what you've created.
If you want people to read your blog, show them how they can better their lives somehow. They're leaving social media to read articles that promise them this one thing.
So, if you're, say, a photographer and you share posts filled with pretty photos, you're likely wearing yourself out creating work that a teeeeeeeny tiny audience sees for a teeeeeny tiny window of time (aka: the people you photographed look at your post until they've got the gallery of images and then they could care less about a blog post because they've got their product!)
You don't know who you're talking to
I don't mean this in the "find your ideal client" kind of way. That's such a big topic that I'm going to skip that for now. What I mean is this:
Are you creating blog content that Google wants to rank higher?
One of the biggest reasons I advise my clients to begin their first blog is to help attract clients through SEO ranking. Yeah, I think one of your most important audience members needs to be google! But, it's the way you create your posts that helps you build SEO.
While there's a LOT to be said about just getting out there and doing it, creating the post, putting it out there, and not overthinking it, when you do add in strategy to your posts, Google starts to pay attention and send people your way! So, take a minute to learn what Google likes and how you can add that into your blog posts.
And if you want help doing that, I've got some awesome resources for you at the end of this post.
Don't quit blogging yet!
So, if you have given up on your blog, I'm jumping out on the trail in front of you to say "wait! Don't give up!" These three mistakes and shifts can easily be fixed and get you out in front of your target audience.
Want help doing that?