business coaching

6 beliefs of a scarcity based business | Madison, WI Business coach

2018-08-16_0001.jpg

I used to believe some dumb stuff about entrepreneurship. Things that sounded a lot like this:

6 beliefs of a scarcity based business

”I can’t get the right kind of clients.”
”Nobody will pay me the prices I want to charge.”

“business is hard.”

“marketing feels sleezy”

“I don’t wanna sound “salesy” because people will never buy from me.”

“I need to just be SO GOOD that people fall at my feet throwing money at me in all my goddess glory.”

What. the. heck. That’s a crock of poo, to be honest. (although I def dig the visual of people throwing money at me in my goddess glory. I’ll still keep that part, tbh.) I’m sure you can guess how much money I was making when these beliefs dominated my business:

$40k Gross. whomp whomp. (that means I think I made a little under $20k that year. Oof.

But, I learned some awesome new thoughts that changed everything for me.

3 mindset shifts that launched me into abundant marketing

Instead of asking “where in the world is "$_________ coming from?”

I started asking myself:

“how can I have FUN making $_________?”

Instead of asking: “how come it’s so easy for everyone else to make money?”

I started saying:

“Money comes easily to me.”

And instead of wondering “where are all the GOOD clients? Why aren’t they finding me?” I learned an important lesson that year:

You don’t have to sit around waiting for clients to find you. You can go get them!

So I stepped back, created a marketing plan for Black Friday, and sailed past my big 6-figure goal with ease!

Soon, I realized that I could apply the same principles at ANY time of the year and booked my entire year’s calendar FULL in 4 months flat. The best part? I was having fun doing it! I was testing strategies, incentives, and marketing ideas and it felt like a big game to me.

Isn’t that the POINT of having this business of yours?

That you have FUN?

That you have a LIFE?

and that you have JOY while serving others with your products or services?

I mean…if I’m wrong, I don’t wanna be right.

Master YOUR marketing | an online workshop

Since I believe that your business should allow you the freedom to live your life and have fun doing it, I’m hosting a live online workshop to help YOU create that same reality!

Join my Master Your Marketing Workshop to learn:

  • My 3 bucket system for planning when, where, and HOW to bring new clients into my business.

  • My Sold Out Offer Formula

  • How to sell on Instagram stories (I marketed this program solely on instagram stories and brought in $6800!)

Join us now. It’s a recorded mastermind call. You get to wear your jammies and drink your coffee (or wine). You get to roll out an actual calendar and dry erase marker and plan. You get to redraft your offers so that they start selling, not sitting on your website gettin’ dusty. And you get to ask questions, and get new ideas just. for. your. business.

See you there!

THE SUCCESSFUL CREATIVE Blog (1).png

3 business lessons I learned from making sandwiches | Madison, WI business coaching

It’s rainy and cold. What do you make for dinner?

Tomato soup and grilled cheese-it’s a classic! And that’s just what I did a few weeks ago. An easy meal, perfect for a chilly gray day. Until I burned the life out of the grilled cheese. facepalm. But, as soon as I flipped those charred sammies, I knew exactly what I was supposed learn-like a big thunk on my forehead from God.

I’m getting really stinkin’ good at learning lessons in my everyday activities-so good, in fact, that I will often call Stephen while drive just two miles away to the store to share something I learned! I’ve been keeping a little list of those lessons-here’s the first one:

3 business lessons I learned from making grilled cheese sandwiches

Don’t overthink things

A grilled cheese is one of the simplest food items you can make. Seriously, bread, cheese, butter. But the last time I made a grilled cheese, the outside was dark and the cheese wasn’t super melty, so I decided to look up a recipe.

(I doubted myself)

Then I decided to zhouzh up the sandwich with a yummy spread.

(I wanted to create the best possible product)

All I could think was “Oh, I hope Stephen’s super impressed with my gourmet grilled cheese!” I spent so much time concerned about his opinion of these dumb sandwiches that I overthought every step. How to butter the bread. How to get them that perfect golden-brown. How to get the cheese gooey.

(I was frantically attached to an outcome)

As I ooooooverthought each step, I got the opposite result from what I wanted. A charred sandwich that no one wanted.

Sometimes, the more we try to make something perfect for someone, the more prone we are to make mistakes. We overcomplicate things. We get stuck in a vortex of adding…and never actually finishing. And we overthink an otherwise simple job.

How to fix an overthinking problem

How can you take action on something you know you’ve been overthinking? What do you just need to put out into the world that you’re currently overthinking and you know it?

Hit publish.

Hit record.

Click send.

And stop overthinking it.

Make the best product you can without overthinking it.

Learn to focus

I was so busy stirring soup, refreshing my phone screen, reading the recipe, adding ingredients, and checking temps that, without thinking, I added olive oil to my pan (mistake #1). I then let the oil overheat (mistake #2). When I laid down the already buttered bread, the smoking oil burned the bread on contact.

You see, there’s a looooot of our brain that runs on auto pilot to conserve energy. I mean, our brains burn somewhere around 80% of our total daily calories, so that smart lil thing wants to put itself on cruise every chance it can.

In my case, I had wayyyy too many things happening at once. I maxed out my thinking capacity, and parts of my brain started conserving energy by running on autopilot. What do I normally do when I take out my skillet? I add oil. I didn’t even have to think-I just did it, even though it wasn’t what I needed for this job.

Here’s the thing-There are SO many times in our businesses that we’re trying to do WAY too many things at once and, in the process, we over complicate simple jobs. We overthink things that should be easy, and we don’t get things done because we keep thinking of something to fix or reword.

You’ll know when to flip-taking action intuitively

The last lesson came after I remade the dang sandwiches. I tuned out distractions, stopped caring about what Stephen thought about my sandwiches, and just started making them.

In fact, I stayed focused while they toasted in the pan. I didn’t scroll on my phone. I just stood there. I wanted to give my intuition the chance to nudge me and it did! All of a sudden, I had a feeling that it was time to flip the sandwiches. I lifted the corners and they were perfect!

And in that moment, I realized that a lot of business is like that. When you get quiet, focus, and listen to your intuition, you’ll know exactly when it’s time to take action, release a new product, launch a course, unroll a new service.

So, how can you find a way to get quiet in your life and business so you can listen to your intuition?




Sarah Porter Photography | Business Coaching Testimonial

sarahporter.jpg

Before working with Stephanie, I was a hot mess. I was always worried that I was missing out on business.

I was grasping at straws to get any business I could and was always questioning myself and my value.

Stephanie helped me realize I had a lot of blocks around my success and my value.

I can honestly say that my time with Stephanie completely shifted my life and business as a whole.

The way she approaches helping you find your footing and take ownership of your business has paid off in my life in dividends.

My family can attest to the fact that I'm a much happier person because my mindset work in coaching.

Because of Stephanie, I launched a second business, and raised my wedding photography pricing by $2300/sale, but...

Even if there wasn't a tangible result, my investment in coaching would still have been worth it because it changed my life.

My three secrets to getting a lot of stuff done

Chances are, you're your own boss (even if this is a side gig). You're the engine that grinds this whole business thing forward and you're where the buck stops. I've gotta be real with you-sometimes that terrifies me. Anyone else feel that pressure sometimes? It used to look like these thoughts swarming around in my mind: 

  • "What if I have an off day?" 
  • "What if I'm sick?"
  • "What if what I'm doing doesn't work and I have NO clue?"

So, for a while, I wouldn't do ANYTHING. Obviously, that didn't get me too far...at least not FORWARD! It took me a year of mindset work and creating routines and habits to see how to create a week filled with intention and success. 

Here’s my secret sauce that create a work week that allows for coffee with a friend, taking care of my baby,  and still driving profits to my business.


Secret #1: Create your morning and evening routines

2017-11-29_0015.jpg

Think of a garden-if you're planting vegetables, you first make the container or bed to plant your vegetables in. Your morning and evening routines are your containers! Now, what you put inside them is where you'll start seeing some magic! Because once you have the container, you can plant seeds and see growth!

 When you've got a killer morning and evening routine, all that mindset and energy work you're doing will start to take hold in your life. 

While I'm a mama and my morning and evening routines are flexible right now, here's what I'm doing for my growth:

My morning routine

I get up before my son's first morning feeding (he's sleeping through the night now) and go for a walk. During this time, I listen to nature, focus on breathing, and begin practicing gratitude.

When I get back, I make or enjoy my coffee and read for a few minutes. Honestly, my reading time is pretty brief right now-I don't have a ton of stamina here but reading stamina is like muscle-you can increase it over time. Right now, I'm happy if I stay awake to read for 5 minutes, but I look forward to when it's 6 minutes...then 7...you get it!

After reading, I take time for prayer and meditation and follow up with journaling. And of course, journaling leads to brainstorming, which is when I have my best ideas!

My Evening Routine

Why make an evening routine? Your subconscious mind controls 95% of your actions...WHOA. And it's most active while you sleep. So...if you want to shift your subconscious thinking, the best time to do it is right before it's most active! Give it some fuel! During this time, I do some specific reading, affirmations, and meditation. Then, as Stephen and I fall asleep, we share what we're grateful for.


Secret #2: Make space for your best ideas

joanna-kosinska-478198.jpg

Even if I only do this on Monday mornings (which totally happens), I take time to journal. I write prayers, get burdens and stressors off my chest, make mind maps, lists, and write out dreams. Then I breathe for a minute. 
I know I’ve talked about journaling...like so much forever but what about the breath before the journaling? 
That’s the magic!
During that time, ideas flood my brain. Why? (tell me you already know why!) Because there's ROOM for them now!! Making SPACE is seriously when the magic happens. I've drafted numerous course outlines, coaching content ideas, and marketing plans during this deeply powerful time! That's some mega brainstorming!


Secret #3: Focus on your top 2-3 goals for the week and day

stil-326695.jpg

I ask this in our private facebook group often because I ask myself every monday: "If I only got 2-3 things done this week, what are my big goals?" I focus on tasks that first serve my core purpose, second connect me to the people who need my message, and third that drive my bottom line. 

You can get a million tiny tasks done, but what if you could do 2-3 BIG things that resonated with your tribe and really shifted your business? Wouldn’t you rather have that?

How about you? What's the secret sauce to creating your intentional week?

4 Business Investments I Made In 2017 That Totally Paid Off!

I run a seasonal business and we’re headed into our slow season. Sometimes slow season can bring on the financial scaries. It used to make me want to hibernate until busy season again and keep all that money I have stored up to make it through.

I used to struggle a lot with a very scarcity-driven mindset surrounding my slow season income. You feel me, don’t you? I mean, sometimes it’s hard to see the forest through the trees! All I know is that giving up this money in front of me means I have to shortchange something else, right?

WRONG! I learned this huge lesson over the past year about money in business:

There’s a difference between spending and investing!

When I spend, the money leaves. When I invest, I should see myself get paid back somehow. So, I made some of my biggest investments yet, and I got to see firsthand how they paid off in big ways! Let’s take a look at them and see just how big the payoff was!

(head's up, if you're unfamiliar with the term ROI, it means "return on investment.")

My biggest business investments in 2017 and their ROI

Seeing a counselor

January brought me the painful loss of my second baby. Add in some additional trauma a month later and I quickly realized I was struggling with depression (more like my caring husband realized it and encouraged me to seek help). I probably owe this dear woman about 17 boxes of tissues...but with her help, I began healing and finding hope again. If you take nothing else away from this, I just want you to know this: Sometimes life is hard. Get help when you need it. We were never meant to do life alone. 

My ROI: hope, realigned priorities, healthy relationship with God, community in my church

Finding the right accountant

This one was a massive ROI for me. My previous arrangement caused me to suffer some severe fiscal losses, so you can imagine my relief when I immediately saw an ROI on this investment and change!

My ROI: 10x my investment. I cried in my accountant’s office. So grateful!

Hiring a business coach

Want to know which investment I spent the most on? And which one KEEPS paying off in dividends? It's business coaching-easily my strongest investment of my year. I was so embarrassed and terrified to hire a coach-I didn’t want ANYONE to know I needed help! But I quickly realized that we ALL need help! 

I had some intense mindset issues to work through. But I worked hard and quickly started seeing breakthroughs. Within 2 months of the end of my coaching, I had created 2 new businesses (Stephanie Booth Photography and The Successful Creative), monetized both, and repaid my coaching investment...but check out that ROI!

My ROI: 3x my coaching investment in two months, generated from completely new avenues. Think about that. I spent the MOST money here. Which means seeing money come into my life at that rate means...I welcomed a lot of money into my life after letting a lot go!  In addition, the most powerful ROI I gained was the strength of mindset to recognize and own my strengths and build out a diversified business. How much would those returns be worth to you? What's the pricetag? 

Hiring an assistant 

After months of struggling to find time to send out client gifts, it made sense to hire someone to assemble my client print boxes and send them out. It was a test idea-while at first I was hung up on letting go of money for something I could technically do, paying her (and paying her well!) allowed me to make 6x that amount during the time she worked for me. Ummmm...What the heck took me so long?

My ROI: 6x-because someone was doing this valuable work for me, I made time to meet with a potential freelance client and they booked me on the spot

How will you invest into your business in 2018?

It’s the time of year where a lot of people start thinking about their education for the coming year. What will you invest into that will bring you lasting value? And how much is that return worth to you? If you knew now that you could get a return of 4-10 times your money, what would you invest into? If I could give you one tip it's this: consider business coaching. You won't regret it!

Want to pick my brain about any of these investments? Let's set up a free 30 min call and chat!

4 business investments that paid off.png