When you're ready to grow your business, it can be confusing to know how to pick the right resources for your growth. You take online courses, but were hoping for group coaching, you join masterminds, but really needed private coaching. When you're investing into your business education, choosing something that's not a great fit can feel like a big waste of time and money. But how do you pick the best thing?
If you're in business for yourself, you'll probably always be on the lookout for your next source of education. What's the next step? Here's a breakdown of the most popular self-education options right now and how to know what's for you.
DIY online courses: $
An online course targets a specific problem you’re experiencing: pinterest or instagram growth, how to book more clients, building your email list, etc. The course is usually completed in a limited amount of time and gets a specific type of result, like getting 100 new followers or subscribers in 6 weeks time.
So, if you want to learn how to monetize your blog, use facebook ads, or grow your instagram account, look to an online course.
Is an online course right for me?
If you're an independent learner, hoping to learn on your own time (hellooooooo naptime hustle!), you're fairly new in business, or you're brand new to a common marketing strategy, like growing your email list, an online course is great for you! There's usually no personal guidance from the course creator, so if you get stuck, you need to figure out how to make it work on your own.
Group coaching: $$
A group course is the next step for someone looking to learn and uplevel their business. Like an online course, group coaching usually has a specific focus, but with group coaching, there’s live coaching calls with your group leader. Often a group coaching program has modules for you to work through and the added bonus of Q&A time with your coach. It's the solution to "what if I get stuck on my course?" It's like study buddies keeping you focused and growing while you take action on your business.
Is group coaching right for me?
This is a great option for someone who wants some support and guidance as they implement. After all, isn’t it kinda awesome to check in with someone and say “am I doing this right?” If you're in group coaching, you're okay with being able to ask one question during your Q&A time and then pay attention to all the other questions coming in.
Private Coaching: $$$-$$$$
Private coaching is a completely custom approach to business growth. In this case, you’re paying a higher amount for your coach to work with you one to one to get YOUR business results. This includes a LOT of interaction between you and your coach-regular calls, support between calls, strategy, connections, and implementation. You determine together the areas you need growth in, create an action plan, and meet on a regular basis to create and implement your strategies.
How do you choose your coach?
One of the easiest ways to find a coach is to ask your friends who they’ve worked with. Look for a person who gets her clients results and who you enjoy being around. Is the person you’re considering a good listener? Does she understand your vision and mission? Does she connect with how you feel when you hit a roadblock? Does she have experience growing businesses that are based on a big vision like yours? These are important indicators that the coach you’re considering can and will lead you to the results you want in your business.
Is private coaching right for me?
This is a great fit for you if you have a big goal, like replacing your full time job, breaking 6-figures, or launching another business. This means you're probably looking to implement a bunch of strategies at once. If you got an online course for everything you needed to do to hit your big goals, you'd probably spend loads on courses and still be stuck.
You’re the average of the 5 people you spend the most time with. And a mastermind leverages that to get you big results in your business over a long period of time. While masterminds are known for their hefty price tag, when you find the right one, they're worth every penny and then some.
What makes a Mastermind so powerful?
When you join a mastermind, you’re harnessing the power of collective thinking for your life and business. This collective thinking unlocks new strategies, impact, and reach than you could have gotten by doing it all alone.
Not only do you have a group of entrepreneurs thinking with you for your big goals and problems, but you get to take note of solutions to other people's business problems. Often, these are problems you don't personally have, but you can take away the solutions and strategies for your business-solutions you would never have gotten if you'd just been focusing on your business.
The Science behind a mastermind
Scientifically, our minds are made of energy. Remember learning about splitting atoms in science class? What was inside the atoms?? Nothing but energy, right?? That's us. We're made of energy. And our minds vibrate at certain frequencies, kinda like radio stations. Whatever station you tune into determines the kind of music you get back.
When your mind vibrates at a high frequency, you attract in things on that frequency, like love, abundance, creativity, money, results, confidence, etc, It's kinda like tuning into a radio station and finding that you get to listen to all the songs you really love.
So how do you increase your mind's frequency?
How do you increase your mind's frequency? By surrounding yourself with creative, supportive people, of course! I often joke that my paid friends are my best friends. They're in the trenches with me, knowing my struggles, but supporting my vision, cheering me on, and helping me untangle problems and find amazing solutions.
Masterminds in the real world
President FDR created one of the first masterminds nearly a century ago.
Maybe you've heard of it? It's a little thing called the Cabinet! He understood that he could be a better president when surrounded by people dedicated to helping him create solutions, and chose a specific group of people to meet regularly to help him tackle our country's biggest needs.
And what kind of solutions did he create with his mastermind?
Only this little thing called The New Deal to help eradicate nationwide poverty from the Great Depression. If FDR can solve world poverty through a mastermind, what can you do?
What’s in a mastermind?
Hallmarks of a good mastermind usually include
regular group calls
look for group calls with hotseat spots for you to have the group help you on your newest plans. That's where you're harnessing some major power.
In person retreats
There's nothing quite like the connection, support, and growth of an in-person retreat. Look for a retreat in an area that feels like an escape for you. An awesome retreat will include trainings, mastermind sessions, personal growth opportunities (cooking or yoga classes, anyone?), and some fun adventures in the area.
course content, private coaching sessions, and sometimes even live events are a part of masterminds.
I'm accepting enrollment for my mastermind, The Successful Creative Mastermind, between now and October 1, 2018. Are you interested in learning more?
If you're looking to grow your business, here are the most popular resource for you:
lowest cost, self-directed online course with no personal direction from a coach, usually targeting a specific skill and often a 1-2 month study committment. great for beginner-level business owners.
affordable, but more than an online course. Includes an online course, plus guidance from your course creator, 6-8 week committment on average (though some are more!) medium touch point, great for beginner to intermediate entrepreneurs.
A more substantial investment. A custom plan for your business growth, with regular one-on-one calls with your coach, often 3-6 month commitment, but can be ongoing. Perfect for someone ready to take on more complex growth and implement a variety of strategies at once. Great for all levels who want to grow quickly and overcome roadblocks with direct guidance, best for intermediate to advanced entrepreneurs.
High ticket investment; perfect for someone planning big growth in their business (doubling revenue, increasing from your first into multiple 6-figures, hiring a team, creating passive income, etc.) and ready for a longer term support system, often a 6-12 month commitment; Perfect for intermediate to advanced entrepreneurs who can contribute strategies and ideas to other group members.