From my heart to yours, I just want you to know that your impact is special. You deserve to make that impact and you deserve to have a business that actually aligns with an impact…Don't be kinder to other people who you don't know, than you would be to yourself, be your own biggest fan. Be your own cheerleader. We spend far too much time as our own worst enemies.
I’ve been on quite the mindset journey over the past several years-maybe you’ve been around to see my transformation firsthand. If you haven’t, lemme break it down for ya:
I used to live with a mindset that success is a fixed trait you’re born with. I could only do things that I knew I’d be 100% successful at or I’d have to live with the confirmation that I was a failure.
I also lived with a crippling belief that everything I needed and wanted was outside myself. It was not for me. And it was a limited quantity that I had to get to before someone else. You might call that competitive, but that’s not really true. It’s scarcity. Scarcity is the belief that everything you want or need is in a limited quantity and you either have to get to it first or you completely miss out because someone else got your resource first. It’s most prevalent in people’s beliefs around money, but it really relates to EVERYTHING in life!
Scarcity is a completely sucky way to live. But it’s not permanent. I’ve been on a transformational journey of finding abundance in my life and now my norm is abundant living and thinking. An abundance mindset believes that there’s enough for everyone, that new ideas, clients, money, and life is always being created, and that everything we need is on it’s way to us already.
But, sometimes a scarcity mindset can take over and blindside me. It took some time, but now I know the signs to look for. Here are mine. Wanna know my biggest signs of a scarcity mindset?
7 signs of a Scarcity Mindset
Scarcity Mindset Sign #1: I budget and look for ways to cut back in our life
While budgeting is a super helpful tool for household management, I notice myself shrinking back from financial hurdles as I cut out things we enjoy to make room for bills. I’m letting the problem be bigger than me.
Scarcity Mindset Sign #2: I overspend
Ironically enough, after I spend time cutting back, it’s almost uncanny what happens next: I overspend. I get overwhelmed by the thoughts of a joyless, bill-filled budget and...give up. All of a sudden my well planned, on-budget grocery list goes out the window and I’m buying treats and indulgences instead, mourning the loss of all things fun and lovely in life. Yeah...I can be a little dramatic at times.
Scarcity Mindset Sign #3: I try to fix past wrongs
As soon as I notice I’m spending my time trying to fix past wrongs, I know I’m living in scarcity. I can’t let the past rest and I need to figure out what I wish I would have said, plan for how to prove myself right, or even just dream up alternative endings to a situation that’s done. What’s the problem? I can’t actually go back and change anything, so I’m believing the situation I want to fix wasn’t enough. Instead of learning from it, I’m trying to change it.
Scarcity Mindset Sign #4: I complain easily (rant, vent, whatever you wanna call it)
This one is pretty self explanatory, but when I’m in a scarcity-driven state, I don’t just make a complaint, I complain about everything! From believing every driver on the road is dumb, to the number of emails i get or don’t get, to not having anything to eat or wear or do or, the only thing I can see is unhappiness. Literally everything becomes fair game for complaining. The only abundance in my life at that point is my negative point of view.
Scarcity Mindset Sign #5: Everything rubs me the wrong way
I notice that when I don’t feel like I am enough or that I have enough, everyone irritates me. No one can do anything right. Every request is a major inconvenience, and I’m constantly the victim to other’s choices. Basically, if this is you, know that the people choosing to stick by you are probably wishing it were easier to do so right now.
Scarcity Mindset Sign #6: I ask the wrong questions
I ask myself questions like “how many bookings do I still need?” “should I cut back my paycheck if we don’t book enough?” “why aren’t people booking me?” and “where is our money going?” You can probably guess what I’m going to say about these questions: They’re the WRONG questions to ask yourself!
Scarcity Mindset Sign #7: I answer emails or scroll on social media first thing in the morning
If I’m clearing my inbox, strategically commenting on other’s social posts, what’s the problem? Aren’t those smart things to do? No. Not first thing in the morning. I’m starting the day believing that my time belongs to someone else. I’m living under the tyranny of the urgent and I’m ultimately spending my entire day spinning wheels instead of moving my business forward. A few minutes answer emails or scrolling completely shifts my mindset.
Where’s my scarcity mindset coming from?
A place of not-enoughness. And how can I tell? Often, I hold this scarcity in my body in the form of physical symptoms I don’t pay attention to. If I stop, take deep breaths, and repeat my favorite phrase “I am enough. I have enough” over and over, I notice my jaw relaxed (I didn’t even know I was clenching it!), my heartrate slows noticeably (what? My heart was thumping in my chest and I honestly had no clue?) my headache begins to ease and muscles begin to relax in my back and hips (yeah, I carry tension in my hips. That’s not a thing I ever realized I’d put out there!)
So, if you’re like me and find yourself living in scarcity in one of these common ways, you can recognize that “I’m enough and I have enough.” But how do you then begin welcoming an abundance driven mindset back into your life? Tune in for my next post, where I break down my top ways to kick out scarcity and welcome and abundance mindset to thrive in my life.
Want to learn how to completely change your mindset?
Join the Create Your Breakthrough Year workshop and learn how to effect change at every level so you can gain momentum, create clarity, and nurture growth in your life and business.
Because if you don’t already have those things, you’re probably living in scarcity and holding off the very growth you want in your business.
Purchase the Create Your Breakthrough Year Online Workshop Here:
Did you realize that the advent season is the perfect opportunity to practice abundance? In a season of giving and receiving this is the PERFECT time for one of the most overlooked parts to living in abundance.
How an advent song taught me about abundance
Last week, I was washing dishes and humming one of my favorite Advent songs. When I got to the chorus, I think ALL the lightbulbs in my mind were going off at once! Let me share my breakthrough about abundance in advent
Prepare him room.
Prepare him room.
Let the King of glory enter in
~Sovereign Grace Ministries
All of a sudden, I realized what the song was saying.
Make room in order to receive!
What was the ONE thing Mary and Joseph heard during their attempts to find a place for Mary to labor and deliver her baby?
There’s no room
Do you know that this is one of the biggest reasons we deflect or miss abundance in our lives? There’s no room!
How I manifested my dream car and Chanel bag
And then I thought back to the times this past year when I manifested some of the biggest material goods of our lives.
When I manifested our car, I tried and tried to find one in time, but each time I would see a listing for the car we wanted, it would already be sold. It wasn’t until I cleaned out our garage and found a home for my old car that the new one came into our lives.
It was the same with my Chanel bag. I had dreamed of owning a Chanel bag. It became my reward for reaching my money goal in 2018.
As I neared my goal, I began looking for my dream handbag. But no matter what I found, there was always something a little off about the handbags on the market.
But, then I started preparing room for this very special handbag. I created a special place to store it between uses. I cleaned up my wallet, throwing out receipts, organizing my bills and cards, removing things I wasn’t using.
As soon as I did this, the bag I had in mind went on the market at a price I dreamed of. I was ready to receive-I had prepared room!
How to let go in order to receive
You know, it’s the same in our hearts, our businesses, our relationships, and our lives. Everything we want needs room. What if, as we prepared for Christmas this year, we made room first? Room for more love, more material goods, more time, more money, and more LIFE?
This past weekend, I did that in some really practical ways.
my abundant advent challenge
Earlier this week, I had told Stephen “I feel like we need to make space in our home this weekend. You know, like let’s donate or sell things we’re not using, clean up the garage and basement, and make sure everything has a home.”
I didn’t know why I felt that way at the time, but I trusted and planned to prepare room. If nothing else, I knew we were about to unwrap a bunch of presents and the thought of adding more “stuff” to our expanse of “stuff” already felt a little overwhelming. I had this urge to make space in our home for the new things coming.
So, I began preparing room. And the journey brought up some surprising things. Tune in for my next post, where I chronicle my personal abundant advent challenge and comment below-does this make you want to make room in your life?
If there’s one thing that holds photographers and creative entrepreneurs back from stepping into the dream they have for their business, it’s fear. From worry all the way to anxiety, Fear has a pretty big spectrum…but a pretty similar end result-inaction. Safety. And dreams remaining dreams. Isn’t that kinda sad to think about?
So, dreamer. Are you reader to become a doer? The first step is to learn to spot fear in your life. Here are 6 of the most common manifestations of fear-do any stand out to you?
How to recognize fear in YOUR life and business
I’m listing the 6 most common forms of fear below. Oddly enough-they come in pairs-either because one escalates into another (i.e.-worry/anxiety; avoidance/self-sabotage) OR because they are complimentary fears (safety mechanisms/defense mechanisms)
Fear of the unknown takes a toll on your physical body. Letting your mind run wild in the realm of the unknown is not what your beautiful brain was meant for! And it’s gonna show in your physical body.
From tooth grinding and headaches, to ulcers and acid reflux, your body wasn’t meant to live in a chronic state of worry. While you can technically live with these symptoms IF they stay at this level…chances are they will progress into:
Worry manifesting itself in our physical bodies with symptoms that delve into panic reactions. When you struggle with anxiety, your body is literally pumping the breaks to keep you out of the situations that cause you this anxiety.
Our bodies move into the fight or flight stage in anxiety and amp up physical symptoms to breathing issues, muscle tightening, erratic behavior, and more. These are symptoms you can no longer live with. Something needs to change immediately when you’re experiencing anxiety symptoms.
Sound’s fun, right? Let’s talk about a different side of fear:
Quite simply, avoidance is that person who, when they hear anything that stresses them out, plugs their ears and sings “lalalalalalala!” until it stops. You know you’ve seen a grown adult do this! This is fear. Avoiding stressors comes from a belief that what you fear must be avoided. Bad things happen when you feel fear, so avoid it, sometimes at all costs.
This person is likely the one changing the subject abruptly at the dinner table, likes to please people and can’t afford to have someone upset with them.
Paired with avoidance is self-sabotage and self-destructive behaviors. It’s a “walk the plank” mentality when you realize you have to face something stressful or fearful. Since you believe you can’t handle the stress, when you realize you have no choice but to face it, you take the approach that you’re about to go down in flames. You often find yourself doing the very things you know you shouldn’t, wondering “whyyyyyyy am I doing/saying this??”
Have you seen a small child walk over to a hot stove, touch it and cry? My immediate thought is “oof, that’s a tough way to learn a lesson!” But how do you feel if the child, still crying, goes and touches the stove again? I’m thinking in my head “WHY WOULD YOU DO THAT, YOU KNOW IT’S GOING TO HURT YOU!” That’s how self-sabotage looks from the outside in.
From messing up a business deal, triggering an argument when you were happy with your spouse, coworker, or business partner, to forgetting equipment for a job, etc. the “I’ll probably just mess it up” mindset is basically predicting that you WILL.
Just like a child sucking his thumb or reach for his favorite stuffed animal to help him fall asleep, we as adults can develop soothing behaviors to help us feel safe again when we’re scared. They’re not entirely bad-in fact, knowing how to take care of yourself when you are feeling scared is a key piece of self care.
Sometimes we get pushed headlong into the scary stuff before we’ve had space to see how we handle it and we grasp and something that soothes a base human need. The danger that often follows coping mechanisms is that when we learn to cope with something stressful or scary, we start to retreat. We lower our tolerance for stress or scary stuff and reach for a coping mechanism faster with each stress trigger.
It’s pretty common to find that coping leads to addictive or highly patterned behaviors. Some common ones include spending money, disordered eating (this is a big one for us women), and sexual issues, to addictive substances or workaholic tendencies.These behaviors make you feel safe when you otherwise felt vulnerable or scared.
While coping mechanisms are the flight side of dealing with fear, defense mechanisms are the fight side. You know you’re can’t run from it. So you prepare for battle.
Defense mechanisms are ways in which you defend or protect yourself from difficult situations-these situations can be as simple as unwanted situations all the way to trauma triggers.
If you’re living in a place of defense mechanisms, you’re probably thinking through worst case scenarios, practicing responses, protecting your work, or even picking a fight so you can lay someone open with harsh words or criticism.
Of all the behaviors, defensive, protective behavior is by far the most painful to others. Like a wounded animal, a defensive person will snap and bite at you if you get too close to their pain. This person needs some pretty significant help and needs you to be extra careful around them lest you get hurt in the process.
*I want to be sensitive to the fact that fear often has a reason for living in you. And sometimes that reason is rooted in real, painful life circumstances. If that’s you, I just want to take a moment to honor you and let you know that you didn’t deserve the trauma you experienced. You are so worthy of healing and you are so worthy of having support. You are beautiful and brave.*
What does fear sound like?
Fear often starts with two little words- “what if?” Those words mean you’re living in a potential reality. And quite frankly, if you don’t learn to let go of these thoughts, it will become your actual reality. Why? Like attracts like. In this case? Worry attracts in more things to worry about.
“what if this fails?” (remember that fixed mindset stuff from some of my early blog posts?”
“what if I can’t?”
“I know what’s going to happen if…”
“I need to protect my self…”
“just in case (X) happens, I’m going to…”
“I’ll probably just mess it up.”
“What if they think…?”
“I’m not cut out for this”
We all experience fear. And we all deal with it the best we know how-after all, we’re all just doing the best we can.
We may deal with fear in the form of worry or even anxiety, or we might avoid fear, trying to stay in our happy place until we’re forced to face our fears and then we self-sabotage, bringing our fears to life. Maybe you’re not in either of those categories, but instead, you deal with fear through coping mechanisms. You can’t avoid fear, but this helps you remove yourself from it.
Perhaps you’re one of the people who often feels defensive and a little compative when in a scary situation, leaning on defense mechanisms to get you through. If that’s you, you’re not alone. You’re not terrible. And you’re not stuck.
Coming soon, I’ll share some psychology and NLP based ways to deal with fear in a healthy way.
We’re all just doing the best we can!
What did you learn about fear? Did something specific resonate with you? Leave a comment and share. This small, brave move may help you let go of fears in your life!
If you're in business, you need to own your audience somewhere. It's not on facebook or instagram. But you knew that, right? Sooooo, where can you own your audience?
You know it already, don't you? I know you-you're such an intuitive person.
Yep, you were right-it's your email list!
So, if you're working to grow your email list, one of the best tools to do that is by creating lead-generation pieces.
What does "Lead Gen" mean?
Lead Gen (lead generation) is the idea of creating free content that you offer in exchange for someone's email address. You create something that generates new leads (potential clients) into your business.
When you implement a lead gen strategy, you're working to build your email list, fill your pipeline of interested people, and ultimately, have clients waiting to work with you.
It sounds pretty good, right?
What are lead gen pieces?
By now, you know that creating a strategy to generate leads on demand is alllllll kinds of ideal. So what can you create that people may want? here are a few ideas:
Comment below-Which one will you make first??
My favorite FREE and paid tools to create lead gen pieces
Maybe you've got an idea in mind and...if you're like me, you might feel like you need to go on a frantic hunt for a graphic designer.
Nope ;) Don’t overthink it, friend!
If you're just starting your lead gen strategy, you don't need a graphic designer. Here are my favorite FREE tools to create lead-gen pieces on my own. (add in your designer when you're ready)
FREE leadgen tool #1: Google docs, sheets, and slides
Here’s the big thing I run into with clients allllll the time: We think we need perfection when what we really need is action. Sometimes just putting something out there in the easiest way possible helps you get into a great pattern of momentum in your business. If this sounds like you, this tool is for you-this one is like…stupid simple!
Write everything in Google docs, add some formatting and a bit of branding, export it as a pdf and boom. You're good to go! If simple is what you’re craving, this couldn’t get simpler! Hey, don’t overlook the obvious! You can always improve it later, but if the content is great, then
FREE leadgen tool #2: Canva
Canva is a GREAT tool to create your graphic elements. Whether it's a youtube thumbnail or you want to add some pretty design to your workbook, checklist, quote cards, and wayyyyyy more. Seriously, the options here are endless. I have used canva a ton and found that, especially for free content, it gets me across the finish line for free!
I may have a new addiction in Canva-they’ve recently added infographics and now I’m kinda obsessed with them!
Leadgen tool #3: Leadpages (this one’s not free, but boy will you get a fast return!)
Once you've created your piece to offer, you'll want to find a way to exchange your content for email addresses. I personally use and LAAAAHHHV lead pages. I've hosted webinars with it, created opt-in forms, created sales pages, and created branded video pages. It's seriously been such a fun way to create value in exchange for email addresses.
Want to see leadpages in action?
If you don't want to go with lead pages, you can create something similar with your website, such as Squarespace, it will just be a manual build out whereas Lead pages has intuitive, tested templates that you can drag and drop your copy into.
Are you convinced? Comment below: which of these tools do you already love? Want to try?
I used to believe some dumb stuff about entrepreneurship. Things that sounded a lot like this:
6 beliefs of a scarcity based business
”I can’t get the right kind of clients.”
”Nobody will pay me the prices I want to charge.”
“business is hard.”
“marketing feels sleezy”
“I don’t wanna sound “salesy” because people will never buy from me.”
“I need to just be SO GOOD that people fall at my feet throwing money at me in all my goddess glory.”
What. the. heck. That’s a crock of poo, to be honest. (although I def dig the visual of people throwing money at me in my goddess glory. I’ll still keep that part, tbh.) I’m sure you can guess how much money I was making when these beliefs dominated my business:
$40k Gross. whomp whomp. (that means I think I made a little under $20k that year. Oof.
But, I learned some awesome new thoughts that changed everything for me.
3 mindset shifts that launched me into abundant marketing
Instead of asking “where in the world is "$_________ coming from?”
I started asking myself:
“how can I have FUN making $_________?”
Instead of asking: “how come it’s so easy for everyone else to make money?”
I started saying:
“Money comes easily to me.”
And instead of wondering “where are all the GOOD clients? Why aren’t they finding me?” I learned an important lesson that year:
You don’t have to sit around waiting for clients to find you. You can go get them!
So I stepped back, created a marketing plan for Black Friday, and sailed past my big 6-figure goal with ease!
Soon, I realized that I could apply the same principles at ANY time of the year and booked my entire year’s calendar FULL in 4 months flat. The best part? I was having fun doing it! I was testing strategies, incentives, and marketing ideas and it felt like a big game to me.
Isn’t that the POINT of having this business of yours?
That you have FUN?
That you have a LIFE?
and that you have JOY while serving others with your products or services?
I mean…if I’m wrong, I don’t wanna be right.
Master YOUR marketing | an online workshop
Since I believe that your business should allow you the freedom to live your life and have fun doing it, I’m hosting a live online workshop to help YOU create that same reality!
Join my Master Your Marketing Workshop to learn:
My 3 bucket system for planning when, where, and HOW to bring new clients into my business.
My Sold Out Offer Formula
How to sell on Instagram stories (I marketed this program solely on instagram stories and brought in $6800!)
Join us now. It’s a recorded mastermind call. You get to wear your jammies and drink your coffee (or wine). You get to roll out an actual calendar and dry erase marker and plan. You get to redraft your offers so that they start selling, not sitting on your website gettin’ dusty. And you get to ask questions, and get new ideas just. for. your. business.
See you there!
I know, I know. It’s November. Isn’t it kinda early to start planning for next year? I used to wait until January to have my annual business retreat and make all my big plans for the year.
But now I don’t do that anymore. Now I kick into gear in the fall and I’m so glad I do!
Why you should start your annual business plan now:
You get your brainstorming wheels turning
Once you begin brainstorming for next year, you’re bound to keep thinking of ideas to test out. It’s just how your mind is made to work. You’ll start noticing something a competitor is doing that you really like. You’ll see an ad on TV or hear somethign on the radio that inspires you.
If you’ve started the process in the fall, you’ll have plenty of time to sprinkle in your fun ideas in the coming months.
January is an ideal time to SELL not PLAN to sell
If you’re hoping to begin planning in January, you’re missing out on trying new ideas during one of the heaviest booking months of the year. Having a plan already in place for January means you’re building natural buzz and momentum around your business and your new offers.
So, how do I prep for my new year? Here are 3 simple ways to prepare your business for the new year NOW:
3 ways to prepare your business for the new year now
Grab yourself a dry-erase friendly 12-month wall calendar and a white board, and get creative! Here’s what goes on my calendar first:
Plan your booked work
The first…and most obvious thing I get on a calendar right away is any work I’ve already got booked. I want to see what I’ve already got going on for next year so I can plan around that and factor in any lead time for client work.
Plan your marketing
Next I plan my marketing. This has been a fun addition to my yearly planning and I can’t get over how much it has made me feel like the Wizard of Oz in my own business. I used to be scared of marketing. I used to think that selling was “sleezy.”
But making a yearly marketing plan has helped me let go of those MAJOR limiting beliefs and instead, have tons of fun trying new things in my business.
Why? Because I know I was put here for a reason. I know there are people I am here to help, love, and serve. So, learning how to get my business in front of those people is so so important. And it is for you too, beautiful friend.
I’m hosting a LIVE online workshop to help YOU master your marketing plan for next year. Reserve your seat for this live online workshop now and get direct time with me to brainstorm, map out your marketing plan, and learn how to create an offer that will sell.
Plan your goals
One of my FAVORITE things to do is to plan my goals for next year. This part is probably great for your whiteboard. For now, schedule time to make your goals-whatever you really want from next year, write that out. I’ll share more on my goal-setting approach in a future post, but here’s the big thing I want you to think through:
How do you want to feel a year from now? What does success really look like to you?
Get in touch with that and then make your goals that will get you from where you are now to that feeling a year from now. Think through what you’d like to accomplish in your business, your personal life, your health, and your spiritual life.
And ask yourself-do I want this or do I think I’m supposed to do this? Often we get a little tangled up thinking that there’s a formula we’re “supposed” to follow in life and business. This is the perfect time to do a check in and see if you’re doing what YOU want to do, or if you’re doing what SOMEONE ELSE does thinking you’ll get their results.
(OH, heads up, you won’t.)
So as you prepare for your coming year, let’s jumpstart your year together! Join my Master Your Marketing workshop today!
This morning, I sat in my living room, playing with my 7 month old son, and feeling so happy. The sun was streaming into our room, he was happy, I had gotten a full night of sleep, and nostalgia as I remembered that today was pregnancy and infant loss awareness day.
Memories of my past as shadows
Two years ago, I was between miscarriages. I was about to get pregnant for the second time this time two years ago. I remember how shattered my world felt for a season. And as I sat playing with my perfect baby in the most beautiful home, surrounded by sunlight, I was filled with gratitude. I felt a twinge of sadness, but it was different this time. I didn’t own my sadness. I felt it come into my heart, like a stranger, then leave, like a whisp of steam.
At first I felt concerned-does this mean I’m pushing away those feelings? Or, maybe, just maybe, this is a sign that I’m healing.
As I thought about the fleeting visit from grief, I saw a beautiful shadow on my wall. The beautiful sunlight streaming had hit a vase of branches in my living room, creating a beautiful play of shadows dancing on my wall. The shadows danced for such a quick minute-I ran to get my camera and they had already changed!
And then it hit me. The reason that I loved the sunlight streaming into my living room was because of the beautiful shadows it created. You see, there’s beauty in the shadows, the difficult times in our lives. They are gone so quickly, but while they’re there, they help us see the light so much more.
Your past as a prison
The shadows don’t actually exist. They’re just a mirage-when we treat them as our current reality, we are choosing to live as a shadow. And our shadows become our prisons. Trade in the prison of your past for light.
Dear one reading this today, step back from the shadows of your life and take a look at them. Why are they there? They’re there to remind you that you’re alive. That YOU are standing in the sunlight.
So, turn and face the light.
You’ve been staring at the shadows for so long that you have forgotten what the sun on your face feels like. Turn your back on the shadows, not the light. For the shadows will come and go. But the light stays.
It’s time to turn and face the sun and let the shadows fall behind you.
When the memories of past hurts or dark seasons of grief come back to your life, don’t shove them away or greet them with fear. Welcome the grief like a long lost friend coming for dinner. She’s not staying. But she’s there for a reason. Sit with her for a minute, understand her, and ask her what she wants you to know.
Could it simply be that your past wants you to remember that it’s a shadow, not a prison?
Thank you to Bekah of Sankalpa Life Yoga and Wellness for the life-giving conversation that inspired this post. (If you aren’t following Bekah on instagram, do it now. You’ll feel her beauty and strength in each post.)
It’s rainy and cold. What do you make for dinner?
Tomato soup and grilled cheese-it’s a classic! And that’s just what I did a few weeks ago. An easy meal, perfect for a chilly gray day. Until I burned the life out of the grilled cheese. facepalm. But, as soon as I flipped those charred sammies, I knew exactly what I was supposed learn-like a big thunk on my forehead from God.
I’m getting really stinkin’ good at learning lessons in my everyday activities-so good, in fact, that I will often call Stephen while drive just two miles away to the store to share something I learned! I’ve been keeping a little list of those lessons-here’s the first one:
3 business lessons I learned from making grilled cheese sandwiches
Don’t overthink things
A grilled cheese is one of the simplest food items you can make. Seriously, bread, cheese, butter. But the last time I made a grilled cheese, the outside was dark and the cheese wasn’t super melty, so I decided to look up a recipe.
(I doubted myself)
Then I decided to zhouzh up the sandwich with a yummy spread.
(I wanted to create the best possible product)
All I could think was “Oh, I hope Stephen’s super impressed with my gourmet grilled cheese!” I spent so much time concerned about his opinion of these dumb sandwiches that I overthought every step. How to butter the bread. How to get them that perfect golden-brown. How to get the cheese gooey.
(I was frantically attached to an outcome)
As I ooooooverthought each step, I got the opposite result from what I wanted. A charred sandwich that no one wanted.
Sometimes, the more we try to make something perfect for someone, the more prone we are to make mistakes. We overcomplicate things. We get stuck in a vortex of adding…and never actually finishing. And we overthink an otherwise simple job.
How to fix an overthinking problem
How can you take action on something you know you’ve been overthinking? What do you just need to put out into the world that you’re currently overthinking and you know it?
And stop overthinking it.
Make the best product you can without overthinking it.
Learn to focus
I was so busy stirring soup, refreshing my phone screen, reading the recipe, adding ingredients, and checking temps that, without thinking, I added olive oil to my pan (mistake #1). I then let the oil overheat (mistake #2). When I laid down the already buttered bread, the smoking oil burned the bread on contact.
You see, there’s a looooot of our brain that runs on auto pilot to conserve energy. I mean, our brains burn somewhere around 80% of our total daily calories, so that smart lil thing wants to put itself on cruise every chance it can.
In my case, I had wayyyy too many things happening at once. I maxed out my thinking capacity, and parts of my brain started conserving energy by running on autopilot. What do I normally do when I take out my skillet? I add oil. I didn’t even have to think-I just did it, even though it wasn’t what I needed for this job.
Here’s the thing-There are SO many times in our businesses that we’re trying to do WAY too many things at once and, in the process, we over complicate simple jobs. We overthink things that should be easy, and we don’t get things done because we keep thinking of something to fix or reword.
You’ll know when to flip-taking action intuitively
The last lesson came after I remade the dang sandwiches. I tuned out distractions, stopped caring about what Stephen thought about my sandwiches, and just started making them.
In fact, I stayed focused while they toasted in the pan. I didn’t scroll on my phone. I just stood there. I wanted to give my intuition the chance to nudge me and it did! All of a sudden, I had a feeling that it was time to flip the sandwiches. I lifted the corners and they were perfect!
And in that moment, I realized that a lot of business is like that. When you get quiet, focus, and listen to your intuition, you’ll know exactly when it’s time to take action, release a new product, launch a course, unroll a new service.
So, how can you find a way to get quiet in your life and business so you can listen to your intuition?
You get an inquiry in your inbox-YESSSSS, this is it! You hit it off big time in that first call or meeting and feel confident they will book with you.
Of course it’s a jolting halt when you hear them say something like “Thanks for your time! We loved meeting you but have decided to go with someone else who’s a better fit for our budget.”
Wait...WHAT? Painful, right? But not permanent. Lemme show you some cool tools to help you overcome every price objection.
I’m going to share with you the very tips I’ve used to book clients, adding an extra $15k to my yearly income in 2017 that I would have otherwise walked away from. Income that other photographers DID walk away from. And income that got me major publicity and multiple referral bookings.
You see, I wasn’t afraid when a client had their Manhattan based attorney mark up my contract, hoping I’d agree to give away my copyright. I knew just what to do when a potential client told me their budget was $1,500 less than my starting rates…but they had my dream event. And I wasn’t afraid when a client told me they were deciding between me and one other photographer.
And that’s why I made an extra $15,000 last year. I mean...would you like an extra $15k this year? Read on:
What’s an objection?
Quite simply, an objection is something that prevents clients from booking with you. Sometimes they let you know…often times they don’t. That’s normal and shouldn’t feel frustrating. Today, we’re specifically talking about clients who might not book with you because you’re out of their budget. How do you turn them around into paying clients?
Uncover pricing objections early
This might seem kinda obvious, but, sometimes we forget that finding objections is on US not the client. So, asking the right questions is key to finding the objections you can then overcome.You can’t deal with an objection if you haven’t asked what they are. Don’t let fear hold you back-ask the questions!
Here are 3 valuable questions to ask to uncover your clients’ objections:
Are all the decision makers on this call right now? (if not...you’re not going to book them!)
Is there any reason you wouldn’t be able to book with me right now?
What would make this offer work for you?
Understand what “I can’t afford it really means
When a client says they can’t afford your offer, it’s pretty rare that that’s the real issue. That’s just what they think you might understand. Yeah, money may be at play, but underneath of that, clients often have 2 big needs you’d have to meet in order to book:
Budget = a fear of intimacy
in SO MANY cases, the excuse “i can’t afford it,” is covering up your clients fear of intimacy. Making a serious investment means they’re showing up for their biggest dreams. They’re allowing someone in, and they’re putting a stake in the ground and saying “hey, I am so worth it!”
If your client is struggling with a fear of intimacy, use the “ask why 5 times” method (don’t know what that is? Shoot me an email and I’ll break it down) and prepare to touch on something emotional. Give them permission to feel what they need to feel, affirm that you can give them the important thing they are looking for, and then move into the action step of booking.
Does your offer meet their basic needs?
A few years ago, I was shopping for a computer. I was seriously considering switching from apple to windows and had someone tell me about each system.
The person who told me about the Windows system overloaded me with features. Fancy things the computer could do, bells and whistles. I was impressed, for sure. But want to know why I didn’t buy a windows based system? Because they didn’t answer my one question:
How do I move between desktop screens? Suuuuuuuch a simple question, right? And it was the exact question that lost that person the sale. Why?
He didn’t take care of my actual needs AND he overcomplicated things.
Are you doing this with your clients?
The 6 core human needs and your offer
Creating an offer that actually meets your clients needs is the starting place for any offer. The shiny things come afterward.
Tony Robbins talks about 6 core needs we all have. Understanding these needs will help you know how to tailor your offer to your clients.
Take time to listen to your clients, try to identify their biggest needs from the sliding scale below, and find ways to meet those needs.
Do they need certainty?
Show them a gallery from their venue, show them results you’ve gotten someone, show them an outline of how you’d work together, get that engagement session on the calendar.
Do they need love & connection?
Send them tips/tricks you saw on their favorite blog “just because you were thinking about them.” Send them a beautiful gift, a handwritten card, etc. Find a way to show them you care, you understand, and you are there for them.
Do they need Growth?
Share your process with them-invite them in and create a collaborative atmosphere that nurtures their growth. Instead of telling them your ideas, ask for theirs. And keep reminding them of the growth they’re experiencing because of your work together. Look for ways to track and measure that growth and find ways to celebrate it with that person.
Price objections are a mirror for your inner beliefs about money
Here’s one of the most powerful take aways of this whole article: your price objections could simply be a MIRROR for how much you’re saying “I can’t afford it.”
This feels kinda hard to admit, but when I’m hearing a lot of money objections in my business, chances are, it’s because I’m saying it a lot.
Yeah! Your outer world simply mirrors your inner world! And until you take radical responsibility for your inner world, you’ll be a victim to your outer world.
Here’s the thing-Money is just energy. It goes where it’s wanted and welcomed. And it doesn’t go where it’s neglected and resented. Chances are, those bummer words from a potential client are the universe simply echoing your OWN words back at you!
Chances are, you’re in a place where you feel stuck in your business. You need help getting unstuck, getting inspired, getting unafraid. But you don’t know how you’d pay for it, so you say “I can’t afford it,” “it's out of my budget,” or “I can’t make the numbers work.”
It’s such a hard place to be in-to feel like you know what you need but can’t have it. You’re NOT alone if you feel that way. And there is a solution.
Are you ready for the solution?
You need to go spend money on something you’ve either told yourself or been told was too expensive. This is especially powerful if you can connect with something you were told you couldn’t have due to money when you were between the ages of 0-7 years old.
I’ll be sharing how I did this exact thing over on instagram stories and how it helped my business today on instagram stories.
Chances are, you’ll find that breaking that spending ceiling in a strategic, intentional, and mindful way will bring clients in faster afterward.